Digital Campaign Assistant

About the Role

Join Primark's dynamic digital team based in Reading as a Digital Campaign Assistant. You'll work alongside our Digital Campaign Manager and team, playing a key part in executing digital media campaigns that shape our customers' experience. This role suits someone with foundational knowledge of digital marketing who is eager to learn and thrive in a vibrant environment with a passion for fashion and creativity.

Key Responsibilities

• Assist in planning, developing, and executing digital marketing campaigns across principal platforms in partnership with internal teams and media agencies.
• Produce and manage campaign materials including writing ad copy, preparing asset briefs, reviewing content pre-launch, and ensuring brand consistency and alignment with campaign goals.
• Coordinate with creative teams, media agencies, international markets, and fashion communications to deliver compelling campaigns and creative assets.
• Participate in briefing sessions, effectively communicating priorities to ensure timely and market-tailored campaign delivery.
• Track and analyze campaign performance through tools like Google Analytics and Ads Manager, offering insights to optimize outcomes continuously.
• Stay informed on digital marketing trends and paid media innovations, proposing opportunities to improve campaign effectiveness.
• Handle multiple projects efficiently in a fast-paced setting, ensuring meticulous asset management and supporting evolving business needs.

Candidate Profile

• 1 to 2 years of experience in digital marketing with an understanding of performance marketing and campaign contribution.
• Keen interest in fashion retail, awareness of the latest trends, and skills in marketing fashion products to consumers.
• Excellent organizational capabilities to juggle various projects and meet deadlines under pressure.
• Strong interpersonal and collaboration skills to work across diverse teams and stakeholders.
• Proficient communication and copywriting skills for clear stakeholder engagement.
• High attention to detail and a proactive work attitude with the capability to work independently and collaboratively.

Benefits and Work Environment

• 27 days annual leave plus bank holidays with the option to purchase an additional 5 days.
• Access to Tax Saver Tickets, onsite fitness center, and subsidized cafeteria to support a balanced lifestyle.

About Primark

Primark values its people, who have driven our growth from a single Dublin store in 1969 to a £9bn+ turnover company operating over 440 stores in 17 countries with 80,000 colleagues. Our core values are caring, dynamic innovation, and succeeding together.

Additional Information

We are committed to inclusion and accessibility. If you require reasonable adjustments during the recruitment process, please notify our talent acquisition team. Employment offers are contingent on background checks including right to work confirmation, reference, education, and for some positions, criminal and financial checks.