Sales Development Representative (SDR)

About the Role

Feoda is seeking a dynamic and energetic Sales Development Representative to accelerate growth across the ANZAC region, including Australia, Singapore, and Malaysia. This full-time remote position targets the EdTech industry, specifically focusing on K-12 schools, universities, and other educational organizations.

Company Profile

Our rapidly expanding EdTech company offers a school administration software platform designed to streamline billing, fee collection, payment management, reconciliation, and communication with parents. By enhancing payment management efficiency, reducing manual administrative tasks, and empowering leadership with transparent financial oversight, we support schools in optimizing their operational workflows.

Scope and Responsibilities

• Generate leads throughout the ANZAC market.
• Research educational institutions and identify key decision-makers such as Principals, Finance Managers, Bursars, IT Coordinators, Admin Officers, and Operations personnel.
• Create and maintain comprehensive prospect databases.
• Utilize multiple outreach methods including outbound calls, LinkedIn messaging, email campaigns, and WhatsApp follow-ups.
• Engage with various stakeholders within institutions to understand challenges related to billing, fee collection, payment tracking, reconciliation, and improving parent experience.
• Qualify potential customers through a structured sales framework.
• Arrange discovery meetings and schedule product demonstrations for the Account Executive team.
• Keep detailed CRM records for every interaction and lead stage.
• Follow up on warm, cold, and inactive leads to sustain a robust sales pipeline.
• Provide feedback to Sales and Marketing departments and assist in refining outreach strategies.

Required Qualifications and Experience

• Between 1 and 3 years of experience in sales development, inside sales, lead generation, telemarketing, or B2B sales roles.
• Fluency in English, with strong spoken and written communication abilities.
• Confidence performing cold calls and proactive outbound prospecting.
• Competence in researching accounts to identify key decision-makers.
• Proficiency with CRM platforms such as HubSpot, Salesforce, or Zoho.
• Experience with LinkedIn Sales Navigator, Apollo, email cadence tools, or equivalent lead generation software is advantageous.
• Strong discipline in follow-up and meticulous attention to detail.
• Ability to thrive independently within a remote work setting.
• Background in EdTech, SaaS, FinTech, school administration software, or education-related services is preferred.

Benefits and Growth Opportunities

• Contribute to a fast-growing EdTech company expanding across the ANZAC market.
• Work with a product that addresses significant operational challenges faced by schools.
• Receive a competitive base salary complemented by commission incentives.
• Access clear advancement paths towards Account Executive or Regional Sales roles.
• Gain full use of CRM, prospecting, and sales engagement tools.
• Participate in structured onboarding, comprehensive product training, and ongoing sales coaching.
• Engage with diverse international education markets.