Search Engine Optimization Specialist

Role Overview

We are seeking a part-time remote Search Engine Optimization Specialist to join Conquista Tu Maternidad S.L. The role involves enhancing search engine rankings and growing organic traffic through in-depth keyword research, technical and on-page SEO audits, and strategic implementation of optimization tactics.

Key Responsibilities

• Conduct thorough keyword research and align keywords with relevant pages and content.
• Perform comprehensive SEO audits to identify both technical and on-page issues and recommend practical solutions.
• Execute link building initiatives including outreach, assessing backlink quality, and maintaining a strong backlink profile.
• Use web analytics platforms such as Google Analytics and Google Search Console to monitor SEO performance and analyze user behavior.
• Implement on-page SEO strategies including metadata optimization, internal linking, and structuring content effectively.
• Utilize basic HTML and CSS knowledge to understand and improve site crawlability and indexing.
• Analyze SEO data to make informed decisions and optimize strategies continuously.
• Collaborate effectively with content and marketing teams in a remote work setting.
• Stay updated with search engine algorithm changes and adhere to industry best practices.

Qualifications & Skills

• Experience performing keyword research and mapping keywords to pages.
• Proficiency in conducting SEO audits and addressing technical/on-page issues.
• Background in link building and managing backlink quality.
• Skilled in web analytics tools to track SEO results and user interaction.
• Familiarity with on-page SEO best practices and website structure optimization.
• Basic understanding of HTML and CSS regarding website indexing.
• Strong analytical mindset with problem-solving capabilities.
• Excellent communication skills suited for remote collaboration.
• Previous work experience in SEO or digital marketing, preferably in content-driven or health and wellness sectors.
• Relevant educational background or certifications in marketing, communications, or analytics is advantageous.