Associate Manager, Marketing Strategy (Bangkok Based, Relocation Provided)

About Agoda

Agoda is a global travel platform founded in 2005 by two travel enthusiasts. Now part of Booking Holdings, Agoda employs over 7,000 people from 90 countries worldwide, connecting travelers to millions of hotels, flights, and experiences. The company thrives on leveraging data and technology to create innovative travel solutions.

Team Overview

The Performance Marketing Team at Agoda is a global leader in online marketing. This team emphasizes data-driven strategies, combining expertise from analysts, data scientists, and marketing strategists to design campaigns that maximize customer lifetime value. The leadership comprises seasoned professionals skilled in data science, product development, and strategic marketing to foster innovation and learning.

Role Responsibilities

• Manage and optimize search engine marketing campaigns across platforms such as Google, Bing, Baidu, and Naver, experimenting with text ads, bidding strategies, and campaign structures.
• Conduct testing and analyze display advertising campaigns on social media channels including Facebook, Twitter, and Instagram, applying insights for continuous improvement.
• Analyze data from marketing experiments, develop optimization models, and create dashboards to support account management.

Candidate Requirements

• A bachelor's degree or higher from a reputable university in quantitative disciplines such as computer science, mathematics, engineering, or science.
• Fluent communication skills in English.
• Minimum of four years' experience in top-tier management consulting, investment banking, private equity, or strategic/business operations within a rapidly expanding global tech company.
• Familiarity with data analysis tools or programming languages like SAS, R, SPSS, Python, VBA, or SQL.
• Strong numerical reasoning capabilities.
• Advanced proficiency in Microsoft Excel.
• A deep intellectual curiosity and eagerness to learn.

Preferred Qualifications

• Previous experience in digital marketing roles.
• Background in academic research.

Additional Information

Agoda is committed to equal employment opportunities, valuing diversity and fostering an inclusive workplace free of discrimination based on protected characteristics. The company maintains privacy of applicant data and reserves the right to contact candidates directly without agency involvement.