Brand Graphic Designer

About Hummus Republic

Hummus Republic is a national fast-casual Mediterranean restaurant franchise renowned for offering wholesome, flavorful Mediterranean dishes within an inviting, contemporary setting. As the company expands, they are seeking a Brand Graphic Designer to take full ownership of and enhance the brand's visual identity through all customer and stakeholder touchpoints.

Role Overview

This hybrid creative position blends the hands-on expertise of a graphic designer with the strategic insight typically attributed to a Creative Director. The chosen candidate will shape how the brand is perceived both visually and conceptually, producing high-quality creative assets that drive brand consistency and growth across multiple platforms.

Key Responsibilities

• Lead and manage the visual expression of Hummus Republic's brand for both print and digital media.
• Create compelling design assets for digital campaigns, social media, in-store signage, menus, packaging, print materials, out-of-home advertising, and promotional campaigns.
• Function as a creative authority, providing direction on layout, typography, color schemes, photography choices, and overall aesthetic tone.
• Maintain and protect the brand's messaging by ensuring alignment of visual storytelling, copy, and design that consistently embodies the brand’s voice, positioning, and values across channels.
• Collaborate closely with marketing, operations, product teams, and leadership to ensure designs support broader business goals.
• Handle multiple projects simultaneously, consistently delivering work of high design quality under tight deadlines.
• Support franchisees with ongoing design requirements and update brand guidelines, templates, and systems to support over 50 locations.

Required Qualifications

• Minimum of 3 years professional experience in graphic design, preferably within food, hospitality, retail, or consumer brand sectors.
• Deep knowledge of brand systems, visual identity principles, and the effect of design on brand perception and business results.
• Expertise in typography, layout, and color theory with a modern editorial design style, understanding how design influences brand quality, premium experience, and trust.
• Proficiency designing across digital and print media with the capability to deliver correctly formatted assets.
• Excellent verbal and written communication skills, including the ability to present and defend creative concepts.
• Highly organized, detail-focused, able to collaborate across teams and juggle multiple priorities efficiently.
• Advanced skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign); experience with Figma is advantageous.
• Quick learner with ability to adapt to new design tools and evolving workflows.
• Ability to incorporate feedback rapidly, balancing creative vision with practical limitations.

Preferred Qualifications

• Experience designing for multi-location or restaurant brands.
• Understanding of paid digital advertising creative requirements for platforms such as Meta, Google, and out-of-home advertising.
• Awareness of how design supports marketing objectives including customer acquisition and retention.
• Familiarity collaborating with external agencies, photographers, or freelancers.
• A passion for food, lifestyle branding, and culturally influenced design aesthetics.