Creative Solutions Lead

Overview

Yahoo is a globally recognized brand, supporting hundreds of millions in achieving online success through its diverse suite of products. Its Advertising division specializes in omnichannel marketing solutions, leveraging extensive data capabilities to deliver impactful campaigns for advertisers.

The Creative Solutions Lead role, based in Canada, focuses on advancing innovative branded content, partnerships, and tailored creative programs across Yahoo’s own and operated platforms internationally. This position strategically guides advertisers in connecting with premium audiences through content-driven initiatives encompassing editorial, video, digital channels, experiential projects, and new media formats.

Key Responsibilities

• Formulate and lead the execution of custom branded content and integrated marketing campaigns on Yahoo’s owned platforms.
• Collaborate with Sales teams to craft and develop RFP responses, pitch materials, strategic narratives, and proposals.
• Utilize audience insights and Yahoo’s media and data strengths to create engaging, audience-centric advertising solutions.
• Develop and deliver persuasive pitch presentations and creative concepts to internal teams and external clients.
• Oversee entire campaign lifecycles from inception through production, coordinating cross-department resources and external vendors.
• Manage project timelines, budgets, and deliverables to ensure campaigns meet quality standards and customer goals.
• Adapt creative strategies to meet the specific needs and cultural nuances of international markets.
• Partner with Analytics and Account Management to assess campaign performance and recommend future strategies.
• Incorporate AI-driven tools and evolving technologies to improve creative development and operational efficiencies.

Qualifications

• Minimum of five years’ experience in creative strategy, branded or content marketing, integrated marketing or similar roles within media agencies, content studios, publishers, or agencies.
• Track record of conceptualizing and implementing multi-channel creative campaigns across digital, video, editorial, experiential, and branded content.
• Proven ability to support sales processes from pre-sale strategy to post-sale management.
• Excellent client engagement aptitude with proficiency in presenting creative ideas and building trusted relationships.
• Strong storytelling and presentation skills, including crafting persuasive decks.
• Exceptional project management skills capable of handling multiple concurrent priorities.
• Comprehensive knowledge of digital advertising ecosystems, branded content, and audience engagement tactics.
• Experience collaborating effectively with diverse teams, vendors, agencies, and freelancers.
• Familiarity with Google Workspace and project management platforms such as Airtable, Salesforce, or Jira.
• Bachelor’s degree or equivalent professional background.

Additional Details

Yahoo maintains a commitment to equal employment opportunities, fostering an inclusive workplace that does not discriminate based on any protected characteristic. Candidates requiring accommodations for disabilities during the recruitment process are encouraged to request assistance accordingly.

Recruitment processes at Yahoo integrate technology, including AI tools, to enhance efficiency, though final hiring decisions rest with human recruiters.

Compensation will be determined based on factors including location, skills, and experience, with additional incentives such as equity and discretionary bonuses. The benefits package includes comprehensive health and dental coverage, retirement plan matches, paid leave policies, and employee assistance programs.

Yahoo supports flexible hybrid work environments, allowing location independence with occasional requirements for on-site presence for collaborative sessions or team events, with adequate advance notice provided.