eCommerce Manager

About the Role

Galderma seeks an eCommerce Manager to spearhead sustainable and significant GMV growth for newly launched skincare and baby brands on Singapore’s major digital marketplaces, including Shopee, TikTok Shop, and Lazada. This leadership role integrates brand, commercial, and supply chain efforts to maximize visibility and conversion rates across Singapore’s e-commerce channels.

Key Responsibilities

• Craft and implement the annual e-commerce strategy, focusing on growth through new platform launches and portfolio expansion.
• Co-manage the e-commerce profit and loss statement by optimizing investments in transactional media and promotions to maximize return on ad spend and investment.
• Lead collaborative business planning with Shopee, TikTok Shop, and Lazada to align on objectives and initiatives.
• Set measurable KPIs and define brand standards for agencies and partner vendors to ensure excellence in execution.
• Develop platform-specific strategies tailored to each marketplace's dynamics and past performance data.
• Plan GMV distribution and timing closely with local market teams to optimize sales phases.
• Maintain brand alignment globally while developing targeted growth plans for individual brands.
• Design and manage promotional calendars featuring product bundles, sampling initiatives, and CRM loyalty programs to enhance customer engagement.
• Oversee quality and consistency of branded content across Store-in-Store setups and product detail pages to guarantee superior digital storefronts.
• Manage execution and performance of transactional media campaigns collaboratively with brand and country teams.
• Monitor critical KPIs such as GMV, traffic, and conversion rates to measure success and adjust strategies as needed.
• Drive content development strategies including keyword optimization, product storytelling, assortment planning, and commission guidelines.
• Manage trade spend effectiveness by tracking return on investment and gross to net calculations.
• Conduct bi-weekly and monthly performance reviews with stakeholders covering all key areas including brand content, transaction media, affiliate marketing, and livestreaming activities.

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, Data Analytics, Economics, or related disciplines.
• Direct experience with e-commerce platforms such as Shopee, TikTok Shop, and Lazada, including working knowledge of Seller Center, Brand Portal, and marketplace ranking algorithms.
• Proficient in analytics tools including Power BI and platform-specific data analysis tools.
• Good understanding of Retail Media campaigns (Shopee Ads, TikTok Shop Ads, Amazon Marketing Services) alongside SEO and SEM strategies.
• Strong stakeholder management skills with an ability to influence partners internally and externally.
• A proactive, entrepreneurial approach suited for a dynamic, fast-paced environment emphasizing testing and learning.
• Consumer-focused mindset with a strong enthusiasm for beauty products and digital commerce trends.
• Experience collaborating effectively across functions including platform partners, local agencies, brand managers, supply chain teams, and regional stakeholders.
• Advanced proficiency in Excel; knowledge of SQL is advantageous.
• Excellent business storytelling and communication skills.
• Proven ability to analyze data and convert insights into actionable business strategies, with strong experience in managing digital retail operations and omni-channel platforms.