Manager – Meta Ads

About The Role

We seek an experienced Manager specializing in Meta Ads to oversee and expand high-impact paid advertising campaigns targeting global markets. This role requires proficiency in Meta Ads platforms such as Facebook and Instagram, expertise in performance marketing, campaign optimization, audience targeting, and leadership abilities to manage a team. The primary objective is to drive user growth, enhance return on investment, and support business expansion across diverse regions.

Key Responsibilities

• Design, launch, and refine advertising campaigns on Meta platforms internationally.
• Oversee substantial budget campaigns prioritizing metrics like ROAS, CPA, CPI, CPL, and customer acquisition.
• Craft audience targeting tactics utilizing custom, lookalike, retargeting, and interest-based audiences.
• Continuously monitor campaign results to apply optimizations that improve performance and scalability.
• Conduct A/B testing involving creative ads, landing pages, bidding approaches, and audience segmentation.
• Interpret campaign analytics and generate reports with strategic, actionable insights.
• Collaborate with creative and design teams to produce compelling advertisements that drive conversions.
• Stay abreast of updates on Meta platforms, industry developments, and best practice standards.
• Lead and mentor in-house or agency marketing teams effectively.
• Coordinate with product, business, and analytics departments to meet growth goals.
• Ensure all advertising campaigns comply with Meta's policies.

Required Qualifications

• Proven experience using Meta Ads Manager hands-on.
• Deep understanding of performance marketing and social paid campaigns.
• Track record managing campaigns across regions including the US, Europe, LATAM, and APAC.
• Familiarity with conversion tracking, Meta Pixel, Conversions API, and attribution modeling.
• Skilled in analytics tools like Google Analytics GA4, Looker Studio, or equivalents.
• Strong analytical, problem-solving capabilities, and advanced spreadsheet proficiency.
• Excellent communication and stakeholder engagement skills.

Preferred Credentials

• Bachelor’s degree in Marketing, Business, or related disciplines.
• Meta Blueprint Certification is advantageous.
• Experience in fields such as AdTech, gaming, mobile applications, e-commerce, fintech, or digital marketing is highly valued.