Marketing Manager

About SATEL

SATEL is a residential community operator based in Riyadh, dedicated to managing all aspects beyond individual housing units including services, standards, and daily community life. The company focuses on continuous improvement and accountability, aiming to create communities that grow better over time.

Role Overview

The Marketing Manager will be the head of SATEL's Marketing & Growth Division, reporting directly to the CEO. This leadership role holds complete responsibility for the division's performance, managing two units: Brand & Content and Campaigns. The manager is accountable for brand authority, lead generation, and supporting owner acquisition efforts. This is a strategic, hands-on leadership position requiring full oversight, approval of all content and campaigns, team building, and operating rhythm management with a focus on measurable results.

Key Responsibilities

• Own overall performance of the Marketing & Growth Division, including both Brand & Content and Campaign units, with direct accountability to the CEO.
• Approve every published content piece and campaign briefing before any expenditure.
• Generate a monthly pipeline of 100 qualified tenant leads, combining paid and organic sources.
• Increase qualified owner lead generation from 8–10 per month to 20 per month, handed off to Business Development.
• Ensure monthly production of 10 community advertising videos and 15 platform-tailored posts.
• Conduct weekly division reviews with documented decisions without exception.
• Align weekly with the Revenue Division regarding campaign capacity before launch.
• Allocate budgets effectively across platforms and approve all budget-related decisions exceeding defined variance thresholds.
• Provide monthly CEO reporting focused on quantitative results, followed by narrative explanation.

Core Performance Targets

• Consistent delivery of 100 qualified tenant leads monthly.
• Owner lead goals met monthly: 8–10 leads in the first quarter, increasing to 20 leads from the fourth month onward.
• On-schedule approval and delivery of 10 community videos each month.
• Publication of 15 approved, platform-customized posts monthly.
• Zero unauthorized content publication and complete documentation of all decisions.

Required Qualifications and Experience

• Strong command of full-funnel marketing combining brand building and performance marketing.
• Experience managing paid campaigns on Meta, Google, Snapchat, and LinkedIn platforms.
• Ability to analyze daily metrics such as cost per lead, conversion rates, and engagement to take proactive actions.
• Minimum five years of marketing experience including at least two years leading specialist teams comprised of content creators, social media experts, visual designers, and paid media professionals.
• Background in marketing residential communities, hospitality, or similar high-trust sectors where building credibility precedes customer acquisition is essential.
• Exceptional organizational discipline maintaining weekly review cycles, comprehensive documentation, and CRM usage with no retrospective logging.
• Professional fluency in both Arabic and English for approving bilingual content and reporting at executive levels.
• Decisive leadership with clear recommendations, risk anticipation, and swift correction of performance issues.

Why Join SATEL

This leadership role offers direct reporting to the CEO with real budget authority and team-building responsibility measured by measurable KPIs rather than impressions. Systems and objectives are well documented, providing a structured environment for success. Career advancement is based on demonstrated achievements and results, not seniority or tenure.