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About Eataly

Eataly stands as the globe's premier artisanal Italian food and beverage marketplace. Rather than being a chain, each Eataly location has a unique personality and theme, all focused on providing guests the opportunity to:

Enjoy authentic Italian cuisine through its restaurants, cafés, and to-go counters
Purchase a curated selection of premium Italian, local, and handmade products
Gain knowledge via educational classes and expert insights from the team

Role Overview

The Marketing Manager leads the development and implementation of marketing initiatives at a specific Eataly store, overseeing public relations, events, education, social media, and graphic design efforts. This role reports directly to the Director of Store Operations and functionally to the Director of Marketing, PR, and Communication while managing the in-store marketing team.

Key Responsibilities

Collaborate with senior store leadership to devise and execute an extensive marketing plan and budget targeting increased brand exposure, foot traffic, and revenue
Partner with corporate marketing to align national campaigns with localized marketing activities
Lead the marketing team by recruiting, scheduling, training, motivating, processing payroll, and conducting evaluations
Work cross-functionally to plan and organize both public and private events within the store
Maintain and nurture partnerships with celebrity chefs, business allies, producers, local groups, and public institutions
Safeguard the Eataly brand through strategic marketing communications internal and external, including graphic and PR content
Regularly analyze marketing effectiveness and update senior leadership weekly
Carry out additional tasks as assigned

Qualifications and Requirements

Bachelor’s degree in Business or Marketing
Minimum of 4 years marketing experience including leadership roles
Demonstrated background in the food and beverage sector, preferably Italian cuisine
Strong knowledge of Italian culture and culinary traditions
Excellent communication skills, both verbal and written, with strong relationship-building ability
Advanced problem-solving and business management capabilities
Industry knowledge and connections within the food sector
Fluency in Italian language is highly desirable
Willingness to work onsite with flexible hours including evenings, weekends, and holidays
Ability to travel up to 10% of working time

Employee Benefits and Perks

Comprehensive Medical, Dental, and Vision insurance coverage
Paid time off and parental leave
401(k) plan with company match or RRSP alternatives
Bonus programs for performance
Complimentary daily family meals
Discounts on Eataly products
Educational classes on products and Italian gastronomy
Referral incentive schemes
Additional perks available

Marketing Manager

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