Media Planner

Company Overview

Procter & Gamble (P&G), established over 180 years ago initially as a soap and candle company, has evolved into the world's largest consumer goods corporation. Renowned for iconic, trusted brands, P&G improves daily life in meaningful ways through leadership, innovation, and corporate responsibility. The company values ethical governance, transparency, environmental protection, and social causes, creating a workplace where employees are driven to make a positive impact.

Work Environment and Support

Employees at P&G receive continuous mentorship with both formal training and daily guidance from managers. Collaboration and peer support foster a dynamic and encouraging culture that prioritizes individual initiative, agility, and a healthy work-life balance.

Job Summary

• This position functions as a brand manager focused specifically on media strategy for 1-2 brands.
• The candidate must possess a strong media knowledge and the ability to connect media activities with business goals across traditional, digital, social, and e-commerce channels.
• Responsibilities include managing team members, conducting business analysis, and keeping current with evolving media landscapes.
• The role reports to Brand Directors and collaborates closely with central media operations and brand teams.

Key Success Indicators

• Successful business outcomes driven by media strategies.
• Clearly defining media's role aligned with brand objectives.
• Quantifying media impact across various platforms.
• Ensuring appropriate asset deployment and platform strategies.
• Demonstrating agility and rapid learning.
• Providing leadership and effective team measurement.
• Strong interpersonal communication and commitment to self-development.

Core Responsibilities

• Develop and lead media strategies for assigned categories.
• Collaborate with category teams to assess media's effect on business performance.
• Lead Training and Learning (T&L) initiatives related to media.
• Manage platform-specific strategy and budgeting effectively.
• Guarantee correct asset placement across platforms and placements.

Qualifications and Requirements

• Prior experience in media roles or brand management with strong media involvement.
• Comprehensive understanding of brand strategy principles.
• Strong analytical and evaluative skills.
• Effective communication and influencing skills with internal and external partners.
• MBA or an equivalent Master's degree.

Equal Opportunity and Diversity

P&G is dedicated to fostering an inclusive culture reflecting the diversity of its consumers. The company provides equal employment opportunities and does not discriminate based on race, color, gender, age, nationality, religion, sexual orientation, gender identity, marital status, disability, veteran status, or any other legally protected status.

Additional Information

• Job location: Mumbai General Office
• Employment type: Full time, Onsite
• Job number: R000152334