Senior Executive - Content

About Swiggy

Established in 2014, Swiggy stands as India's premier technology-driven on-demand delivery platform, aimed at enhancing urban consumers' quality of life by providing unmatched convenience. The platform connects millions of customers with numerous restaurants and stores across more than 500 cities, driven by robust technology, innovation, and strategic decision-making.

About Servd

In 2024, Swiggy merged with Servd, formerly Mumbai Foodie, a renowned Food Media House known for producing original content showcasing top experiences in city food and beverage scenes. Servd's offerings include restaurant reviews, chef interviews, partnerships, and events, establishing it as a trusted guide for food enthusiasts. The brand also hosts community events focused on engaging food lovers across multiple cities including Mumbai, Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, and Kolkata, with plans for further expansion.

Role Overview

• Take charge of storytelling by maintaining strong ties with Bangalore’s vibrant food and cultural landscape, highlighting everything from undiscovered eateries to trending new openings through engaging content.
• Partner with content leadership and teams to craft and implement strategies that boost growth and audience engagement.
• Create, script, and deliver high-quality digital content including reels and posts with a compelling narrative and audience appeal.
• Act as a brand ambassador at various events like food tastings and restaurant inaugurations, gathering insights for digital storytelling.
• Monitor the latest trends in Bangalore’s food, lifestyle, and digital media to ensure brand relevance and innovation.
• Refine and edit outputs from junior creators to maintain consistent tone, quality, and brand standards.
• Analyze content metrics to derive insights that guide continuous improvement in content creation and impact.
• Assist in content calendar development and upkeep to ensure timely and strategic publication timelines.
• Exercise independent decision-making on script approval, demonstrating sound judgment on performance potential.
• Support and fulfill collaboration requirements from Swiggy ensuring content is delivered efficiently.

Candidate Profile

• 2 to 4 years of verified experience in content creation, preferably within lifestyle, food & beverage, or media sectors.
• Strong presence on-camera or previous experience as a Host, Presenter, or Anchor, capable of representing the brand in video formats.
• Excellent abilities in writing, scripting, and editing with a keen eye for voice consistency, storytelling, and detail orientation.
• Self-motivated individual passionate about exploring Bangalore's dynamic food and culture scene.
• Experience in content planning, campaign management, and collaboration with cross-functional teams.
• Knowledgeable about content analytics, SEO strategies, and social media best practices.
• Leadership qualities to mentor junior content creators and contribute to shaping editorial vision.

Equal Opportunity Employment

We are committed to providing equal employment opportunities to all qualified candidates without discrimination on the basis of race, color, religion, gender, disability, or any other protected attributes under the law.