Content Creator

About Mainland and Role Overview

Mainland is crafting a dynamic ecosystem of brands, publications, technologies, and businesses targeting entrepreneurs nationwide. Our ambition is to stand apart from the typical social media management roles — we want a visionary content creator who inspires others to emulate them months later. This role focuses on storytelling that uncovers unique narratives from founders, franchise CEOs, and entrepreneurs and transforms those stories into diverse, engaging content assets.

Primary Responsibilities

• Track and film founders in candid, behind-the-scenes moments.
• Capture meaningful conversations and conduct entrepreneur interviews.
• Create multiple content formats including short-form videos, carousels, captions, articles, and podcast clips.
• Convert single ideas into numerous content pieces to build audience engagement.
• Publish content consistently with a media-company quality and frequency.
• Engage in continuous learning and refinement of content strategies.

Candidate Profile

Ideal candidates produce content regularly without needing external motivation and actively analyze successful content to understand why it works. Enthusiasm for creating content is shown through existing side projects or personal channels across platforms such as YouTube, TikTok, LinkedIn, or Instagram. An obsession with improving content skills is essential.

Preferred Skills

• Proficiency in shooting high-quality iPhone videos.
• Ability to edit videos using software like Premiere Pro or CapCut.
• Design capabilities within Canva or Figma.
• Strong copywriting skills creating engaging and human-like captions.
• Comfortable performing natural interviews.
• Visual thinking and rapid production without compromising quality.
• Effective use of AI tools to accelerate creation while maintaining originality.

Success Metrics and Work Culture

After six months, successful applicants will have significantly elevated Mainland’s visibility with widely shared videos and recognized founders. We seek creators who take initiative, embrace experimentation, welcome feedback, and understand content creation as intentional craftsmanship, not luck.

Additional Information

We are not looking for someone who needs instructions on what to post or fixates solely on likes. Instead, we want creative individuals who awaken with ideas, identify unique stories, analyze content deeply, and believe every founder's story deserves to be told authentically. Mainland is more than an agency; it offers freedom, resources, and opportunities to collaborate closely with entrepreneurs and build a significant portfolio.

Application note: Instead of a traditional résumé, please submit a portfolio piece that showcases your creative thinking, such as a video, post, campaign, or story.