Creative Manager / Creative Director

Role overview

This position leads the organisation’s creative vision and shapes how the brand is presented across corporate communication channels. The role is focused on building a strong visual identity and telling compelling stories that reflect the company’s vision, culture, business activity, and achievements.

The selected candidate will own the full content production cycle, from idea development and campaign planning to photo/video production, editing, and publishing across social media. Close collaboration with senior leadership and internal teams is essential to keep all creative output aligned with brand and communication goals.

Creative strategy and brand stewardship

• Build and implement the company’s creative approach to elevate brand image and corporate storytelling.
• Prepare and maintain monthly content plans for internal and external communications, including social channels.
• Keep all visual and digital assets consistent with brand guidelines.
• Develop fresh concepts and narratives that highlight the company’s people, culture, milestones, and business updates.

Content production

• Organise and deliver photo and video shoots for events, interviews, office activities, employee features, and business announcements.
• Take high-quality images and videos using professional cameras or mobile devices as needed.
• Guide on-site production, including decisions on lighting, framing, and scene setup.
• Create both short-form and long-form videos for multiple platforms.
• Edit video content with captions, transitions, music, graphics, and animation where appropriate.
• Retouch and enhance photographs for corporate usage.

Social media execution

• Publish creative assets across the company’s social media pages.
• Track how content performs and suggest changes to improve engagement.
• Stay current with evolving content trends, video styles, and platform best practices.

Project coordination

• Manage production timelines to ensure creative work is delivered on schedule.
• Work with departments and management to collect content requirements.
• Maintain organised creative files with proper version control.
• Arrange suitable locations, props, and equipment when productions require them.

Ongoing improvement

• Keep up with developments in creative trends, photography methods, videography styles, and production tools.
• Suggest new ideas and techniques that can improve the company’s brand presence.
• Continuously refine production processes and workflow efficiency.

Requirements and qualifications

• Diploma or bachelor’s degree in Mass Communication, Multimedia, Film Production, Creative Media, Graphic Design, Communications, or a similar discipline.
• At least 3 to 5 years of experience in creative production, videography, photography, or multimedia design.
• Background handling end-to-end content projects.
• A strong portfolio demonstrating photography, videography, video editing, and creative output.
• Experience managing brand or corporate social media content will be an advantage.
• Ability to work independently while handling multiple deadlines and priorities.
• Strong communication and organisational abilities.

Preferred skills and strengths

• Confident photography and videography capability.
• Experience planning and directing corporate shoots.
• Ability to build engaging visual stories for different audience groups.
• Good understanding of composition, lighting, and aesthetics.
• Hands-on proficiency with video editing tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or similar software.
• Working knowledge of Adobe Photoshop for image adjustments and simple graphic work.
• Exposure to Adobe Illustrator, Canva, or Lightroom would be beneficial.
• Experience publishing content on LinkedIn, Facebook, Instagram, YouTube, TikTok, or similar platforms.
• Understanding of social content formats and audience engagement.
• Ability to tailor content for different channels.
• Creative, proactive, and highly organised working style.
• Strong attention to detail and a commitment to quality.
• Excellent storytelling and visual communication skills.
• Collaborative mindset with a positive attitude.
• Comfort working in a fast-moving environment and covering corporate events when needed.

Suggested KPIs

• Monthly content calendar prepared and approved before the start of each month: 100% target, weightage 10%.
• Planned creative assets delivered according to the approved calendar: at least 95% on schedule, weightage 20%.
• Corporate videos produced each month: 4 to 8 videos, weightage 15%.
• Photography coverage completed for all assigned corporate events, employee activities, and campaigns: 100%, weightage 10%.
• Major revisions caused by creative mistakes or weak quality: no more than 2 per project, weightage 10%.
• Creative projects completed within agreed timelines: at least 95% on time, weightage 10%.
• Scheduled social posts published on time: at least 95%, weightage 10%.
• Compliance with brand guidelines across all creative materials: 100%, weightage 5%.
• Internal stakeholder feedback from management and departments: average score of at least 4.5 out of 5, weightage 5%.
• New creative ideas, video formats, or production improvements introduced: at least 1 initiative each quarter, weightage 5%.

Suggested monthly targets

• Prepare one monthly content calendar.
• Plan campaigns around company announcements, CSR, recruitment, events, awards, and milestones.
• Deliver 4 to 8 professionally edited videos each month.
• Video mix may include corporate films, CEO or management interviews, employee spotlights, event highlights, recruitment pieces, and brand storytelling.
• Cover all assigned events with photography.
• Return edited photos within 2 to 3 working days.
• Publish 12 to 20 posts per month, depending on available content.
• Maintain a steady posting cadence.
• Standard social media artwork should be completed within 2 working days.
• Short-form videos should be completed within 3 to 5 working days.
• Event highlight videos should be delivered within 5 working days after the event.

Stakeholder satisfaction expectations

• Run a quarterly survey among internal stakeholders such as the CEO, HR, business units, and management.
• Maintain an average rating of 4.5 out of 5 across creativity, responsiveness, quality, timeliness, and professionalism.