Customer Insights Analyst

About the Role

Weaver Partners is seeking a seasoned Customer Insights Analyst to join their expanding Consumer Insights team based in Carrollton, Texas. This role is distinct from typical reporting or business intelligence positions; it focuses on full ownership of the research lifecycle to generate insights that directly drive strategic business decisions.

Key Responsibilities

• Designing and implementing surveys and research methodologies for B2B market research.
• Conducting both quantitative and qualitative research, including in-depth interviews.
• Analyzing complex data sets to develop actionable recommendations for business leadership.
• Collaborating closely with leaders across marketing, product development, client experience, and business development to respond to strategic queries shaping the organization's direction.
• Utilizing tools such as Qualtrics or comparable research platforms for data collection and analysis.

Candidate Requirements

• Demonstrated experience in consumer and market research, specifically in B2B contexts.
• Proficiency in survey design, research methodologies, and execution of qualitative and quantitative studies.
• Expertise in conducting in-depth interviews to uncover nuanced customer insights.
• Strong skills in statistical and data analysis to translate research findings into clear business strategies.
• Familiarity with research platforms like Qualtrics.

Additional Information

• Location: Dallas-Fort Worth Metroplex (Carrollton, TX) – candidates must be local as this is an onsite role.
• Compensation includes competitive pay with opportunities for bonuses.