Google Ads Manager

About the Role

We seek a seasoned Google Ads Manager to oversee and expand paid advertising campaigns for international fashion and apparel eCommerce clients, especially those targeting customers in the USA and Europe. The candidate should possess extensive expertise in managing Google Merchant Center, Shopping Ads, Performance Max campaigns, and handling substantial advertising budgets tailored to clothing brands.

Primary Responsibilities

• Design, implement, and enhance Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube platforms for global fashion brands.
• Set up and maintain Google Merchant Center product feeds, resolving issues to ensure optimal operation.
• Boost key campaign metrics such as Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Click-through Rate (CTR), and conversion ratios.
• Conduct thorough keyword research, perform competitive assessments, and refine audience segmentation strategies.
• Optimize Shopping Feed listings including product titles, descriptions, GTINs, and custom labels for improved performance.
• Monitor campaign outcomes continuously and produce detailed weekly and monthly performance reports.
• Carry out A/B testing on creatives, audience groups, bidding tactics, and landing pages for data-driven optimization.
• Collaborate closely with SEO, Creative, Shopify, and Conversion Rate Optimization (CRO) teams to maximize advertising effectiveness.
• Manage campaign budgets prudently to sustain profitability throughout marketing efforts.
• Track and attribute conversions utilizing tools such as Google Analytics 4, Google Tag Manager, and enhanced conversion tracking.

Essential Qualifications

• Between 5 to 7 years of direct experience managing Google Ads campaigns.
• Proven expertise working with global eCommerce fashion or clothing brands.
• Demonstrated ability to run campaigns effectively targeting the USA and European market segments.
• Advanced proficiency with Google Merchant Center and its functionalities.
• Hands-on experience with Performance Max and Google Shopping campaign types.
• Management of campaigns with significant advertising budgets.
• Deep understanding of ROAS optimization techniques and scaling profitable online advertising initiatives.
• Familiarity with Shopify platform and store integrations highly advantageous.
• Strong skills in Google Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager; knowledge of Looker Studio is a plus.
• Excellent capability in analytics and report generation for campaign tracking.

Preferred Skills

• Current Google Ads Certifications.
• Experience working with fashion brands featuring extensive product catalogs.
• Competence in enhancing Shopping feeds using feed management tools.
• Knowledge in conversion rate optimization strategies.
• Understanding of remarketing campaigns and audience segmentation techniques.