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About Sunset

Sunset began with a focus on assisting startup founders, initially specializing in startup shutdowns. Over time, the company broadened its mission to unlock new revenue streams for a variety of businesses. In 2025, Sunset uncovered a crucial insight: the copious real-world data generated daily by companies—through collaboration, communication, and operations—is among the richest resources for training next-generation AI models. Recognizing that public and synthetic data can only advance frontier AI so far, Sunset positions itself as a key provider of proprietary, authentic business data by collaborating with leading AI development labs.

Joining Sunset now means you’ll be part of a rapidly growing company that:

Has grown from zero to multi-million dollar run rate within months
Secured funding from prominent investors like Floodgate, Afore, Ludlow, and Hustle Fund
Offers a small team environment where employees take on significant responsibility and grow alongside the business
Works closely with some of the fastest-growing and most influential companies globally
Is building a groundbreaking business from the ground up

Position Overview

Sunset’s growth so far has heavily relied on referrals from venture capitalists, lawyers, founders, and CFOs. To accelerate and stabilize growth, they are seeking a Growth Marketer to spearhead the creation and expansion of a comprehensive acquisition engine focusing on both Wind-down and Data Partnerships initiatives. This role involves end-to-end ownership of top-of-funnel lead generation, deploying strategies across paid advertising, SEO, content creation, web presence, and more to identify effective channels and scale them accordingly.

Key Responsibilities

Lead all aspects of top-of-funnel growth by selecting channels, launching experiments, and amplifying successful tactics
Generate qualified marketing leads (MQLs) for Wind-down and Data Partnerships business areas
Create and implement landing pages, campaigns, and workflows independently using AI tools without reliance on design or engineering teams
Make rapid decisions based on limited data—discontinue ineffective approaches quickly and intensify efforts on successful ones
Consistently track and report marketing outcomes to ensure meaningful experimentation and adjustment

Performance Metrics

Number of marketing qualified leads produced

Candidate Qualifications

Enthusiastic about working onsite full-time in the Dumbo, New York office (five days a week)
Driven to achieve exceptional performance standards and work diligently
Possess 3 to 5+ years’ experience in growth or performance marketing, preferably within early-stage startups with end-to-end channel ownership
Comfortable navigating uncertainty without predefined strategies, able to act decisively amid incomplete data
Technically adept and creatively independent: able to develop landing pages, automate workflows, and design campaigns using AI tools personally rather than delegating
Experiments broadly across channels instead of focusing narrowly, continuously testing new approaches
Strong data literacy to accurately interpret marketing results and identify truly effective efforts

Preferred Experience

Marketing experience targeting founders, startups, or other B2B and technical audiences
Knowledge of AI-related fields such as training data, data licensing, or model performance evaluation
Proven track record of launching new marketing channels from scratch without existing frameworks

Compensation and Benefits

Annual base salary ranging from $175,000 to $235,000 plus significant equity participation
Comprehensive medical, dental, and vision insurance fully paid by the company
Unlimited paid time off policy
Access to gym and fitness classes through Wellhub memberships
One-time $500 allowance to set up your desk

Hiring Process

Initial 20-minute introductory conversation to assess mutual fit
One-hour review session discussing past channel strategies and marketing experiments
Take-home assignment proposing a growth experiment or channel test
Three-hour onsite visit including presentation of proposal, team interaction, and refreshments
Reference checks followed by an offer if successful

Growth Marketer

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