Lead Brand Designer

Role overview

As the Lead Brand Designer at Snoonu, you will shape the brand across several business verticals, making sure every expression feels unified, scalable, and unmistakably aligned with the company’s identity. This position blends strategic thinking with hands-on design leadership: you will help define how the brand grows as the business enters new markets, launches new products, and develops new experiences, all while preserving a consistently high standard of quality.

Key responsibilities

• Set and steer brand direction across all verticals so the visual language remains coherent and scalable.
• Guide the brand’s growth into new products, markets, and sub-brands.
• Develop, refine, and actively maintain brand guidelines so they are easy to follow, widely adopted, and applied consistently.
• Protect brand consistency across every customer touchpoint, including product, marketing, offline channels, and partnerships.
• Lead major campaigns and brand initiatives from early concept through final rollout.
• Coordinate and mentor designers across initiatives while keeping visual quality and consistency high.
• Partner with leadership, marketing, and product teams to turn business strategy into effective design output.
• Strengthen design systems, workflows, and internal processes to support a growing organization.

Candidate profile

• More than 7 years of experience in brand design, especially in identity systems.
• Background in fast-moving startups or similarly dynamic environments.
• Experience working within in-house design teams.
• Exposure to launching or scaling brands, products, or sub-brands.
• Demonstrated ability to lead brand direction across multiple products or verticals.
• A portfolio that reflects both strategic thinking and polished execution.
• Strong understanding of how to build, maintain, and scale brand guidelines.
• Excellent attention to detail, consistency, and systems thinking.
• Confident communication style with the ability to influence stakeholders and direct teams.
• Strong ownership mindset and comfort handling complex cross-functional work.

Preferred background

• Experience expanding brands across multiple markets or within high-growth settings.
• Exposure to e-commerce, consumer goods, or platform-based businesses.
• Experience collaborating on motion, 3D, or multidisciplinary work.
• Knowledge of print production and physical brand applications.

About Snoonu

Snoonu is a homegrown Qatari super app that aims to make everyday life easier through fast delivery, shopping, and more, all in one platform. The company is powered by technology, driven by a global team, and focused on creating convenient experiences for customers.

Vision

The long-term goal is to become the first Qatari ultra app, helping the region and its communities move forward through innovation and technology. The company’s ambitions are global, and it aims to consistently push beyond standard boundaries.

Mission

The mission is to transform daily life by using technology to connect people with more possibilities.

Values

• Be customer obsessed: keep the customer at the center of every decision.
• Act with integrity: stay honest, ethical, and trustworthy.
• Be curious and creative: keep innovating and building solutions that create lasting impact.
• Lead by example and take ownership: drive change through action and accountability.
• Work smart and deliver results: do more by doing less, better, and faster.
• People first: collaborate as a team and grow stronger together.

Perks and workplace culture

• Work with a global, international team.
• Access learning budgets, courses, and tools that support professional growth.
• Enjoy autonomy and ownership over your work.
• Benefit from generous leave and wellness-focused time off policies.
• Experience an agile way of working across product and operations.

Recognition and certifications

Snoonu is certified as a Great Place to Work®, reflecting a people-first culture where employees are valued, empowered, and supported to do strong work. The company also holds ISO 9001:2015 and ISO 45001:2018 certifications, highlighting its focus on quality, safety, and workplace wellbeing.

Community and inclusion

The company also emphasizes sustainability, community contribution, and CSR initiatives. It describes itself as an equal opportunity workplace built on fairness and inclusion, welcoming people from all backgrounds.

Closing note

Applicants are invited to join a team where their ideas matter, their work can create meaningful change, and they can help build the future together.