Marketing Manager (m/w/d)

About Ludwig-Maximilians-Universität München

The Ludwig-Maximilians-Universität München (LMU) is recognized as one of Europe's premier universities with a rich tradition spanning over 500 years. LMU is committed to delivering high-standard academic education alongside outstanding research. The university serves as an active societal participant, engaging in dialogue with the public, politics, and culture. A well-planned marketing strategy plays a vital role in positioning LMU as a strong, internationally visible brand, clearly communicating its profile areas, and fostering identification internally and externally.

Role Overview

This full-time position (100%) as Marketing Manager is based in Munich and is initially limited to a two-year contract under TV-L E13 remuneration. The role reports directly to the university's top management within the communication organizational unit.

Key Responsibilities

• Develop and steer an integrated marketing strategy collaboratively with university leadership.
• Enhance and maintain LMU's brand identity, delivering consistent and target group-specific communications and tailored marketing initiatives.
• Systematically expand the brand experience to ensure that LMU’s identity is tangible across all touchpoints.
• Plan and manage international marketing campaigns and employer branding efforts highlighting LMU’s research and teaching strengths, targeting international students, researchers, and partners.
• Promote internal brand communication to strengthen understanding and affiliation among students, employees, and alumni.
• Design brand-strengthening initiatives including merchandising to increase LMU’s visibility throughout daily interactions.
• Create cross-channel communication approaches ensuring a coherent mix of digital and analog marketing activities.
• Define key performance indicators and benchmarks to evaluate the impact of marketing actions and employ data-driven insights for ongoing improvement.

Candidate Profile

• University degree on a Master’s level; preferably in Business Administration with focus on Marketing, Public Relations, Communication, or Media.
• Proven strategic expertise in developing and implementing marketing strategies, ideally within academic, research-oriented, or international institutional contexts.
• Strong understanding of brand management, positioning, and audience communication.
• Hands-on experience in managing multichannel marketing campaigns and brand enhancement projects.
• Analytical mindset with proficiency in working guided by data metrics and KPIs.
• Excellent verbal and written communication skills in both German and English.
• Team-oriented with the ability to navigate complex organizational structures and collaborate with diverse internal and external stakeholders.

What We Offer

• Engaging role within a top-ranked university with direct connection to senior leadership.
• Opportunity to actively shape LMU’s strategic positioning and boost its visibility nationally and globally.
• Freedom to innovate in marketing and communication projects.
• Collaboration with high-level internal and external partners.
• Attractive conditions including remuneration according to TV-L, occupational pension scheme (VBL), professional development, health programs, and a family-friendly environment.
• Workplace located centrally in Munich.
• Option for part-time employment is possible.
• Preference will be given to candidates with disabilities possessing equivalent qualifications.

Additional Information

The position is initially fixed for two years. Applicants are encouraged to submit their applications by August 10, 2026. By applying, candidates consent to LMU’s data protection policies regarding the processing of personal data for recruitment purposes. LMU promotes accessibility and inclusive working conditions.