Mid-Level Social Creative

About VML

VML operates at the intersection of creativity and technology, evolving as a growth partner blending agency, consultancy, and technological expertise. With over 30,000 employees across more than 150 offices in 64 markets, we embrace diverse perspectives to build connected brands, utilizing Brand Experience, Customer Experience, and Commerce practices to innovate end-to-end solutions that propel client growth.

Role Overview

We seek a Mid-Level Creative specialized in social media, passionate about crafting original, engaging content designed explicitly for digital platforms. This role demands understanding of social-first ideation, cultural trends, and platform-specific content formats. You will collaborate with multidisciplinary teams to develop culturally relevant, entertaining, and native social work for various brands, ranging from always-on content to major campaign concepts.

Key Responsibilities

• Develop creative concepts expressly designed for social media platforms such as TikTok, Instagram, YouTube Shorts, LinkedIn, and X, maintaining an awareness of emerging platforms and trends.
• Translate strategic insights into engaging social-first ideas that resonate culturally and encourage participation.
• Contribute actively in brainstorming and evolve ideas from initial concepts through to execution with designers, copywriters, motion creatives, and producers.
• Ensure all work is platform-native, maintaining high creative standards and cultural relevance.
• Collaborate across teams including strategy, client services, production, and design, demonstrating agility and receptiveness to feedback.
• Manage multiple projects efficiently, balancing creativity with attention to detail.
• Support campaigns comprehensively from conception to final delivery, ensuring strategic and creative excellence.

Candidate Profile

• Experience within social, creative, or integrated agencies with a strong portfolio showcasing social-first creative thinking.
• Deep enthusiasm for social platforms, internet culture, and new creative trends with strong conceptual and storytelling abilities.
• Ability to differentiate creative approaches tailored to diverse social platforms rather than uniform content.
• Collaborative spirit, curiosity, and eagerness to thrive in a fast-paced creative setting.
• Desirable but not mandatory: experience with global or large consumer brands, knowledge of social production or motion design, and participation in integrated campaigns with significant social components.

Benefits and Culture

• Generous annual leave and pension schemes.
• Life assurance and permanent health insurance.
• Private healthcare (BUPA).
• Flexible hybrid working arrangements.
• Enhanced family-friendly policies.
• Well-being programmes and employee assistance support.
• Cycle to Work scheme, Eye Care and Glasses vouchers, Season Ticket loans.
• Discounts through the WPP group.
• Structured career development plans and extensive learning platforms.

Diversity and Inclusion

VML values diversity and is an equal opportunity employer, fostering an inclusive environment that does not discriminate based on race, religion, gender, age, or any other legally protected characteristic. Assistance for applicants with disabilities is available upon request.