Sales Associate

Overview

The Customer Executive (CE) represents PepsiCo in the market, managing one or more distributors across various business scales. This role entails planning, implementing, and executing collaborative business plans to enhance sustainable sales capabilities. The CE will support distributors in expanding their operations by coaching distributors and sales teams, resolving challenges in the marketplace, and driving continuous business growth.

Key Responsibilities

• Achieve monthly secondary sales targets and increase gross revenue.
• Efficiently plan sales routes to boost productivity.
• Expand net distribution by increasing the count of outlets served.
• Enhance weighted distribution by promoting more SKUs in existing outlets.
• Guarantee product availability and execute rack placement following planograms.
• Build and maintain strong market relationships to optimize customer satisfaction.
• Provide individual training to sales representatives to improve business knowledge and sales skills.
• Set monthly sales targets for sales personnel and coach them in market execution.
• Evaluate salesman performance using regular sales reports.
• Communicate incentive plans and motivate sales staff to meet goals.
• Manage distributor territories including appointment and retirement of distributor hubs/spokes.
• Ensure distributor business health through adherence to joint business plans and ROI monitoring.
• Participate in recruitment and retention of sales representatives.
• Minimize product expiration and stales by enforcing FIFO and proper stacking standards.
• Monitor timely and accurate order deliveries within the market.
• Ensure food compliance of all distributors.
• Support distributor development focusing on PepsiCo's sales competencies.

Eligibility and Education

Candidates with any undergraduate qualification to postgraduate degrees from Tier 2 or Tier 3 colleges are eligible. An MBA is preferred but not mandatory.