Social Media Manager

Job Summary

The Social Media Manager will oversee the daily operations of the Dallas Mavericks’ social media presence, managing the planning, publishing, and execution of content across all official social platforms. Collaborating with the Senior Manager of Social Media, this role executes the department's strategic vision by delivering high-quality and optimized social campaigns, gameday experiences, and storytelling content tailored to each platform.

Key Responsibilities

• Manage daily social media operations for all Dallas Mavericks channels, including publishing workflow, content execution, and scheduling.
• Collaborate closely with the Senior Manager to implement the overall social strategy, translating content priorities into top-tier platform-specific executions.
• Maintain and oversee daily, weekly, and seasonal social content calendars covering basketball, business, sponsorships, community engagement, and marketing activities.
• Lead the creation, editing, publishing, and optimization of social-first content while identifying opportunities for real-time storytelling that enrich fan engagement and elevate the Mavericks brand.
• Generate and pitch innovative social-first content ideas leveraging basketball events, internet and trending culture, and brand identity aligned with organizational campaigns.
• Coordinate social content coverage for games, practices, road trips, events, and major moments by collaborating with photographers, videographers, and freelance staff.
• Travel to select away games and NBA events such as All-Star and Summer League, acting as the on-site representative for the content team.
• Identify and onboard local influencers, digital creators, and sports personalities for game-day activations and partnership opportunities through the emerging influencer initiative.
• Serve as the bridge between Content and other departments—Basketball Operations, Corporate Partnerships, Marketing, Community Impact, Communications, Events—to align objectives and execute cross-departmental projects.
• Provide mentorship and day-to-day leadership to the social media team, including creative feedback and operational support fostering a collaborative and high-achieving environment.
• Monitor platform performance metrics, audience insights, and social trends to continually optimize content strategy and identify new avenues for growth with regular reporting.
• Develop and maintain trusted relationships with Basketball Operations, coaches, and players to facilitate authentic storytelling while exhibiting professionalism and discretion.

Qualifications and Skills

• 4 to 5 years of professional experience in social media, content production, digital strategy, or a similar discipline.
• Bachelor’s degree in communications, marketing, social media, or a closely related field.
• Strong interpersonal skills with experience communicating effectively with marketing and digital content leaders.
• Comprehensive knowledge of Instagram, X, Facebook, TikTok, and other significant social platforms.
• Deep familiarity with the NBA, including players, coaches, and league narratives to create relevant and timely content.
• Preferred experience within NBA, college, or other professional sports contexts.
• Managerial experience is advantageous.
• Excellent writing, communication, and storytelling abilities.
• Photography skills and proficiency in Adobe Photoshop are preferred.
• Comfort operating in high-pressure, fast-paced environments managing quick turnaround and large content volumes.
• Proven track record of growing professional and corporate social media accounts and audiences.
• Experience using social media publishing software, analytics, and listening tools.
• Strong multitasking capabilities with effective planning and prioritization.
• Ability to work independently and collaboratively to meet deadlines.
• Willingness to work during nights and weekends as necessary.
• Exceptional attention to detail is required.

Additional Information

Applicants must submit a portfolio to be considered for this position. The role requires some travel to NBA events and away games. The Dallas Mavericks are committed to equal employment opportunity and prohibit discrimination and harassment of any kind based on protected characteristics under federal, state, and local laws.