Associate Creative Director - Content

About the Role

Based in Las Vegas, this position at MGM Resorts International offers the chance to join an energetic and diverse environment focused on entertainment and guest experiences. The Associate Creative Director - Content plays a key role in leading art direction and content creation enterprise-wide, especially for top-level consumer-facing projects involving imagery, video, audio, and advanced motion graphics, utilizing both traditional and generative AI techniques.

Key Responsibilities

• Maintain brand identity, voice, and visual consistency across luxury resorts, lifestyle properties, entertainment and sports partnerships, loyalty programs, and specialized content.
• Lead and oversee the conceptualization, development, and execution of creative campaigns, content, brand activations, and signature moments, ensuring high quality and brand alignment under tight deadlines.
• Contribute directly to creative efforts through original concept creation, art direction, design, content, and copywriting for complex and high-profile projects.
• Collaborate closely with internal stakeholders such as Property Presidents, Marketing Leads, Entertainment, Food & Beverage, Brand Partnerships, Strategy teams, and venue operators to deliver integrated creative solutions aligned with business goals and guest experiences.
• Provide leadership and mentorship to a team that includes direct reports and matrixed creatives like designers, copywriters, and external agencies, ensuring creative excellence and consistency.
• Manage creative programming across the entire marketing funnel, including designing comprehensive consumer journeys that cover pre-event, in-event, and post-event engagements.
• Stay ahead of emerging creative technologies by exploring, prototyping, and incorporating tools such as generative AI while maintaining quality and compliance.

Candidate Profile

• A bachelor's degree in Design, Advertising, Marketing, Communications, Fine Arts, Brand Management, or a closely related field is required.
• Minimum of 7 years of progressive experience in creative roles involving art direction or content within agency, in-house, or content-focused settings.
• An established portfolio showcasing large-scale campaign creativity, brand identity development, content creation, or experiential activations is essential.
• Experience with managing and mentoring creative teams, including direct reports and matrixed personnel, as well as guiding external creative agencies.
• Strong communication and presentation skills needed to effectively collaborate with senior leadership.
• Proficiency in Figma, Adobe Creative Suite, and contemporary collaboration platforms is mandatory.

Benefits and Perks

• Comprehensive wellness programs supporting physical, mental, and emotional health.
• Access to exclusive discounts spanning hospitality, dining, retail, entertainment, travel, technology, and various partner services.
• Complimentary parking available during and outside scheduled work hours.
• Competitive health, wellness, and income protection benefits for those eligible.
• Opportunities for ongoing career advancement through leadership programs, educational resources, networking events, and community involvement.