Content Marketing Coordinator

About TH7

TH7 is revolutionizing recovery, performance, and longevity with seven premium recovery clinics across Queensland and plans for nationwide expansion. They blend science-backed recovery methods with outstanding member experiences to help individuals enhance performance, speed recovery, and feel their best. Positioned as a leading wellness brand in Australia, content creation is central to their approach.

Role Overview

This role is a hands-on content and marketing position focused on producing captivating, high-quality content for the clinics. The coordinator documents TH7's journey and supports growth of the digital community by working closely with the Head of Brand to implement content strategies across platforms like Instagram, TikTok, and Facebook. Over time, responsibilities will expand to include broader marketing efforts such as event coordination and partnership activities.

Key Responsibilities

• Partner with the Head of Brand to deliver the content strategy for TH7.
• Spot and develop content opportunities from clinics, events, and daily operations.
• Create innovative campaign ideas, educational materials, and social media posts.
• Maintain all content consistent with TH7’s branding, tone, and visual identity.
• Proactively propose content concepts based on trends, analytics, and company priorities.
• Leverage AI technologies to enhance content creation, marketing productivity, and research without compromising brand quality.
• Plan weekly content calendars alongside the Head of Brand.
• Produce and film high-quality videos and photos at multiple clinic locations featuring lifestyle, educational, behind-the-scenes, interviews, and testimonials.
• Create engaging short-form videos like Reels and TikToks, plus educational carousel posts.
• Edit and publish content, write captivating captions, schedule posts, and manage social media community engagement.
• Track content performance to optimize reach and engagement using platform insights and best practices.
• Support marketing initiatives including event management, partnership activations, community programs, campaign rollout, marketing asset coordination, supplier liaison, shoot organization, and clinic launches as the role grows.

Candidate Profile

The ideal candidate thrives on storytelling and content creation, both behind and in front of the camera. They combine creativity with strategic thinking, ensuring content is purposeful, aligned with brand standards, and supports marketing goals. They keep up with social media trends without blindly following them, applying them thoughtfully to a premium brand context. Organized, self-driven, and proactive, they manage multiple projects confidently and seek ongoing improvements personally and professionally.

Preferred Skills & Experience

• At least 2 years' experience producing engaging short-form video content and managing social media platforms (Instagram, TikTok, Facebook).
• Proficiency in CapCut and Canva for content editing and design.
• Excellent storytelling and copywriting capabilities.
• Strong knowledge of social media trends, platform best practices, and performance analytics.
• Experience engaging and managing online communities.
• Outstanding communication and interpersonal skills to build rapport with members, athletes, partners, and teams.
• Excellent organizational and time management skills to juggle multiple simultaneous tasks.
• Self-motivated and able to work independently with a strategic mindset focused on the purpose behind each piece of content.
• Meticulous attention to detail and dedication to creating premium-quality content.
• Experience using AI tools like ChatGPT for brainstorming, research, and workflow efficiency.
• Curious and enthusiastic about emerging technologies and integrating AI into modern marketing approaches.
• Event coordination and partnership experience is advantageous but not mandatory.

Content Themes

• Educational materials
• Athlete stories
• Member journeys
• Clinic launches
• Events coverage
• Team culture insights
• Promotional offer launches
• Behind-the-scenes footage
• Founder features
• Day-in-the-life snapshots
• Wellness and longevity topics

Why Work at TH7?

• Be part of one of Australia's fastest expanding recovery brands.
• Work directly with the Head of Brand in a creative role.
• Engage with a dynamic international growth plan.
• Enjoy creative freedom and the chance to experiment with new ideas.
• Unlimited access to TH7 recovery services.
• Work alongside athletes, founders, content creators, and industry influencers.
• Join a passionate, supportive team environment.
• Opportunity for career progression aligned with company growth.

Application Process

• Submit your resume, portfolio/examples of past content, and links to social media accounts you have managed.
• Include a brief video introduction explaining why you are a great fit for TH7.
• The hiring process includes a practical assessment focused on content planning, copywriting, creativity, and AI tool utilization before the final interview.