Executive - Visual Merchandiser

About Aditya Birla Lifestyle Brands Limited

Aditya Birla Lifestyle Brands Limited (ABLBL), part of the Aditya Birla Group, is a premier branded apparel company managing a diverse set of celebrated lifestyle brands. As of March 31, 2025, ABLBL boasts a retail presence exceeding 4.6 million sq. ft., featuring 3,253 exclusive outlets, availability at over 38,000 multi-brand retailers, and more than 7,000 shop-in-shops in departmental stores nationwide. Their brand portfolio comprises some of India's most renowned and dependable names - Louis Philippe, Van Heusen, Allen Solly, and Peter England - each with a heritage spanning over 25 years that emphasizes continuous growth through design innovation, category diversification, and operational strength across formal, casual, and special occasion apparel.

In addition, ABLBL has rapidly established itself in innerwear and athleisure markets via Van Heusen Innerwear, significantly expanding its Indian distribution network. The portfolio is further diversified with global partnerships with Simon Carter, American Eagle, and Reebok. American Eagle has gained recognition as a preferred premium denim label in India, Reebok—under the company's stewardship since 2022—has broadened its channel presence, and Simon Carter remains a strong player in premium menswear with its unique style and curated offerings.

Roles and Responsibilities

• Collaborate closely with design and product teams to comprehend and represent seasonal GTMs, campaigns, and narratives in retail outlets; assist in selecting key styles for mannequins and wall displays.
• Conceptualize and develop prototype seasonal window displays and oversee their implementation.
• Create and deploy in-store communication materials aligned with seasonal themes.
• Innovate and maintain improvements in store's unused or underutilized display areas annually.
• Develop detailed styling guides for all GTM roll-outs.
• Maintain an updated comprehensive photo archive of all executed displays and layouts.
• Organize Seasonal Model Store setups and conduct training sessions.
• Design Merchandise Presentation Manuals (MPMs) that reflect seasonal collections and thematic stories corresponding to the buying cycle.
• Plan seasonal wall elevations tailored to business requirements and product density standards.
• Develop Point of Sale Materials (POSMs) for seasonal manuals and create focused capsule guidelines for micro GTM stories.
• Regularly update photo repositories documenting all merchandising initiatives.
• Revise and improve training guides and mannequin styling manuals annually.
• Engage in continuous research to stay informed about new materials, visual merchandising technologies, and trends through online sources, social media, industry fairs, and market visits.