Mayur Sonekar

About

Business Management graduate specializing in marketing data analytics and Python. Experienced in cleaning complex datasets, performing exploratory analysis, and presenting actionable insights to support marketing optimization and consumer behavior analysis.

Education

• Bachelor of Technology
  Jhulelal Institute of Technology
  Electronic and Communication · 2023 – 2027

Skills

• Digital Marketing
• SQL
• Data Analysis
• Python
• Power BI
• Marketing Analytics
• Data Modeling

Projects

• E-commerce Customer Retention Value Segmentation Pipeline
  Data analytics

  Identified high-value customer personas and reduced churn for an online retail platform. Delivered data-driven targeting insights to support marketing campaign structure.

• E-commerce Optimization
  RFM segmentation, data analytics

  Project focused on maximizing digital storefront profitability and supply chain efficiency. Analyzed full-funnel sales performance, implemented customer segmentation, and streamlined fulfillment logistics to improve average order value and reduce bottlenecks.

• E-commerce End-to-End Sales Performance
  Python, SQL, Power BI

  End-to-end data analytics project tracking the complete e-commerce lifecycle from customer acquisition to final delivery. Built interactive dashboards to monitor conversion rates, customer lifetime value, and cart abandonment.

Courses & certifications

• Marketing Management · NPTEL

🗣️ Languages

• English
• Hindi
• Marathi