Brand & Content Manager

About Lovehoney Group

Lovehoney Group is a global leader in sexual wellness, dedicated to enhancing pleasure through cutting-edge technologies and a data-driven mindset, while promoting innovative and thoughtful perspectives on intimacy. Our portfolio includes top brands offering innovative, premium-quality sexual wellness products, lingerie, and accessories through a streamlined online shopping experience. With over 800 team members spread across 11 international offices, we celebrate a diverse and dynamic workforce that challenges norms and aims to make a meaningful impact on customers' lives.

Role Overview

We are seeking a Brand & Content Manager who will be pivotal in developing our health division into a prominent and trusted brand in women's health. This role entails creating credible, science-informed content, fostering engaged communities, and cultivating beneficial partnerships with healthcare professionals, influencers, creators, and strategic collaborators. Your efforts will focus on enhancing brand awareness, consumer engagement, trust, and consideration at all key consumer interaction points.

Key Responsibilities

• Establish and expand the content team and processes from the ground up, including editorial planning, content governance, and scalable workflows.
• Lead the creation and implementation of a comprehensive content strategy across channels such as social media, CRM, mobile apps, website, search platforms, and retail outlets to boost brand visibility, trust, and engagement.
• Drive the design and rollout of cohesive brand campaigns that deliver insightful, inspiring content to reinforce our brand stance.
• Forge and nurture strategic collaborations with medical experts, key opinion leaders, influencers, content creators, and brand partners to enhance reach and credibility.
• Analyze and refine brand and content efforts based on insights from consumer research and engagement metrics to continually elevate campaign effectiveness and storytelling quality.

Qualifications and Experience

• Experience working in rapidly scaling startups, e-commerce, or similar high-growth environments; familiarity with FemTech, direct-to-consumer health, wellness, or regulated consumer sectors is advantageous.
• Track record of successfully crafting and executing brand, content, social media, influencer, and community engagement strategies.
• Deep proficiency in content planning, storytelling, campaign creation, influencer marketing, social media strategies, and digital communications, including familiarity with AI-generated content workflows.
• Strategic and practical problem-solver who can simplify complex subject matter into accessible, consumer-focused content, thriving in dynamic and ambiguous situations.
• Strong collaboration and stakeholder management capabilities, adept at cross-functional work, managing external partnerships, and building credible relationships with healthcare professionals and thought leaders.

Employee Benefits

• Supportive and sociable work environment with complimentary drinks, snacks, and engaging team activities.
• Exclusive discounts on high street brands, hotels, services, and a 50% discount on all Lovehoney product ranges to encourage exploration and enjoyment.
• Flexible hybrid working model including three days per week onsite and options for remote working up to four weeks annually, complemented by 25 days holiday and incremental leave for service tenure.
• Tailored training programs along with biannual review cycles to foster personal and professional growth.
• Health and wellness support including gym membership benefits and access to mental wellbeing resources.
• Security tools such as a complimentary 1Password Family account for employees and their immediate family members to manage sensitive data securely.

Recruitment Process

• Initial CV screening
• Interview with Talent Acquisition Team member
• Virtual interview with Hiring Manager
• Task assignment
• In-person presentation with Hiring Team

Equal Opportunity and Diversity

Lovehoney Group is committed to equal employment opportunity, evaluating all candidates fairly and without discrimination on grounds including age, disability, gender reassignment, marital or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. Reasonable accommodations for candidates with disabilities during the recruitment process are welcomed upon request.

Use of Artificial Intelligence in Hiring

Our recruitment procedures incorporate AI technology to enhance efficiency in reviewing resumes, application materials, and note-taking during interviews, while maintaining human oversight in final hiring decisions. Candidates may opt out of AI recording and note-taking without affecting their application evaluation.

Work Location and Model

The position operates under a hybrid work approach, requiring presence in the Berlin office three days per week, with flexibility for remote work up to four weeks annually.