Brand Manager

Role overview

Aditya Birla Fashion and Retail Ltd. is hiring a Brand Executive for its TMRW House of Brands team in Bengaluru, Karnataka. This is an on-site, full-time role for someone with 4 to 6 years of experience who can help shape brand strategy, social media direction, and day-to-day marketing execution across lifestyle and fashion brands.

The role is suited to someone who enjoys fast-moving brand work, creative storytelling, trend-led thinking, and hands-on collaboration with content, creative, digital, performance, and social media teams. The team is looking for a candidate with strong ownership, comfort in ambiguous situations, and the ability to make communication feel modern, compelling, and commercially effective.

About the team and mission

TMRW House of Brands aims to build best-in-class lifestyle brands by aligning customer engagement with brand building. The focus is not only on growing social followers, but on increasing brand salience, recall, and ultimately brand love as a long-term growth driver.

Responsibilities

• Plan, build, and deliver practical marketing approaches tailored to the brand’s needs.
• Run marketing and communication campaigns across social media, offline channels, exhibitions, and promotional activities.
• Study market trends, audience behavior, brand awareness, and competitor activity to inform decisions.
• Work closely with internal business teams to understand goals, challenges, communication needs, and target outcomes.
• Partner with social media, content, performance, and digital teams to execute campaigns across categories using strong ideas and messaging.
• Build and manage relationships with media partners and external collaborators while communicating business objectives clearly.
• Track campaign performance using relevant metrics and share progress reports.
• Support budgeting discussions and monitor campaign spends with managers.
• Negotiate commercial and campaign terms while balancing financial limits, marketing goals, and clear positioning.
• Contribute a strong interest in fashion, fashion brands, and current pop-culture trends into daily work.

Day in the life

• Around 70% of the day is spent creating and executing content across brands.
• About 30% of the day goes into meetings, collaborative work, and ideation sessions connected to key business metrics and organizational goals.

Requirements

• At least 4 years of experience in brand marketing.
• Strong understanding of marketing campaigns and the operational work required to deliver them.
• Solid knowledge of strategic planning principles and proven marketing practices.
• Excellent communication and interpersonal skills.
• Good organizational skills and the ability to manage time effectively.
• Creative thinking combined with commercial awareness.
• Ability to guide agencies using insights that strengthen brand salience.
• Comfort working in a dynamic environment with changing priorities.
• Strong command of English and the ability to write in a current, engaging style.
• Experience or qualification in marketing, business administration, or a related field, preferably MBA/BA.

Working style

The job calls for someone who can move between practical execution and big-picture thinking, while staying deeply involved in brand issues, emerging trends, and cross-functional collaboration.