Content & Social Coordinator

About the Role

This role is ideal for a creative individual who is passionate about the second-hand fashion industry and storytelling. As the primary person responsible for day-to-day content, you will keep up with trends and create standout social, email, and web content. Your work will grow the community, drive visitors to shops, encourage clothing donations, and promote Traid’s global projects focused on sustainable fashion.

Key Responsibilities

• Oversee and expand Traid’s social media platforms (TikTok, Instagram, Facebook, Threads, LinkedIn) by producing and scheduling content and managing the community aligned with marketing goals.
• Compose and design email campaigns including newsletters, retail promotions, and event announcements.
• Update and maintain website content, integrating copy, images, and videos.
• Organize and maintain Traid’s photography and video asset repository.
• Analyze and report on the performance of various content forms.
• Assist with execution of donation and retail campaigns.
• Coordinate production and distribution of marketing materials.
• Help arrange and facilitate in-store events and workshops.
• Support brand partnership initiatives and communications.
• Develop and nurture relationships with influencers.
• Provide briefs for external agencies and freelancers for creative projects.

Desired Skills and Experience

• 1-2 years’ experience in social media management within a consumer brand, charity, or similar organisation.
• Expertise in content creation, comfortable shooting and editing photos and videos using smartphone apps or tools like CapCut, Canva, or Adobe Suite.
• Proficient with email marketing platforms such as Mailchimp and website management systems like WordPress or equivalents.
• Strong organisational skills capable of managing a content calendar and juggling multiple tasks.
• Flexibility to work a hybrid schedule including presence at the Wembley head office and regular visits to London stores alongside remote work.
• Experience in retail, charity, or fashion sectors is a plus.
• Familiarity with social analytics and scheduling tools such as Meta Business Suite, TikTok analytics, or Later.
• Basic understanding of paid social marketing.
• Experience collaborating with influencers or partners.
• A portfolio showcasing photography, videography, or social content creation is advantageous.

Additional Information

This is a full-time permanent contract based in London with a salary of £30,000 per year. The position reports to the Head of Marketing & Communications. Working pattern involves hybrid work with attendance at head office in Wembley (HA0). Regular travel to Traid's stores across London is expected. Applicants are advised to submit a CV and a brief covering note to the employer's email.