Intern - Customer Excitement

Overview

Mercedes-Benz Singapore is committed to crafting unforgettable experiences that define luxury beyond the products themselves. Joining the Customer Excitement team means contributing to how clients discover, interact with, and form connections to the brand. You will assist in turning customer insights into compelling experiences, supporting communications, and igniting innovative ideas that refresh the luxury experience in a dynamic market.

Key Responsibilities

• Aid in planning and running brand, PR, retail, and B2B marketing campaigns involving event organization, brainstorming sessions, research, and evaluating outcomes.
• Help execute campaigns and manage media relationships through logistical coordination, content development, distribution, and vendor/agency communication.
• Contribute to creating impactful, emotion-driven campaigns with effective storytelling and messaging strategies.
• Assist in coordinating marketing activities such as press conferences, launches, brand initiatives, media drives, and internal events.
• Update content and manage internal communication channels including social intranet, communication calendars, and sustainability projects.
• Implement and manage Search Engine Marketing (SEM) strategies.
• Support metric tracking, data analysis, and reporting across digital platforms to evaluate performance and inform strategies.
• Monitor competitor activities across various channels and produce regular news updates and competitive insights.
• Participate in global launches of new digital tools ensuring smooth integration within teams.
• Support the creation and execution of customer loyalty and retention initiatives, evaluating feedback to develop improvements.
• Maintain and grow a database of potential brand partnerships and engage with prospective collaborators.

Learning Opportunities

• Engage actively in strategic planning, including setting goals and refining processes.
• Build meaningful relationships with internal and external stakeholders.
• Acquire experience in data-driven, customer-focused communications and projects.
• Develop storytelling and content creation capabilities across multiple platforms.
• Gain insight into evolving business models influencing luxury mobility.
• Use Salesforce and other digital marketing analytics tools.
• Receive mentorship and guidance to foster professional growth.
• Improve communication skills across brand and company interfaces.

Candidate Profile

• Currently pursuing a Bachelor’s degree in communications, public relations, marketing, or a related field.
• Exceptional verbal and written communication with a creative ability to craft engaging content.
• Proficient in Microsoft Office applications, especially PowerPoint, Excel, and Word.
• Detail-oriented team player with strong interpersonal skills and a proactive learning mindset.

Additional Information

Only shortlisted applicants will be contacted for further proceedings.