Lead - Marketing

About the Role

We are seeking an experienced Lead Marketing professional to design and drive comprehensive marketing strategies aligned with overall business growth as well as city-specific initiatives. This leadership position involves collaboration with multiple teams such as Growth, Media, and Creative to deliver large-scale marketing campaigns and solutions that address business goals.

Responsibilities

• Own the development and execution of brand marketing strategies that support both national and city-specific business objectives.
• Partner with the Growth Team to analyze business data, user insights, and KPIs to formulate actionable marketing plans.
• Coordinate with the Media Team to manage campaign execution, media buying, and accurate reporting.
• Create detailed creative briefs directing campaign messaging and collaborate with the Creative Team to ensure effective execution.
• Integrate efforts with city marketing teams to tailor campaigns for regional relevance and solve local marketing challenges.
• Lead full cycle campaign management across ATL, BTL, and digital channels, ensuring alignment with brand vision and standards.
• Introduce innovative marketing ideas by monitoring industry trends to enhance campaign performance.
• Utilize data analytics and market research to track campaign success and optimize strategies continually.
• Manage relationships with external agencies, vendors, and media partners to facilitate smooth campaign delivery.

Candidate Profile

The ideal candidate will have 3 to 5 years of substantial experience in brand marketing, demonstrating success in managing large-scale multi-channel campaigns including ATL, BTL, and digital. Key abilities include understanding consumer insights, leveraging performance analytics, effective leadership, project management, and strong strategic communication skills.

Required Skills and Attributes

• Proficient in market research, consumer behavior analysis, and performance measurement to inform strategic decisions.
• Demonstrated leadership and ability to manage cross-functional teams effectively.
• Strong creative problem-solving skills with an aptitude for strategic thinking in dynamic environments.
• Excellent written and verbal communication skills for articulating clear briefs and ideas across departments.
• Expertise in media planning, execution, and reporting to align marketing efforts with business objectives.
• Self-motivated, results-oriented, adaptable, and collaborative with a passion for marketing innovation and growth mindset.

Additional Information

Our organization is an equal opportunity employer, committed to providing fair employment without discrimination based on race, color, religion, gender, disability, or any other legally protected characteristics.