Retail Project Manager

About ZEISS

ZEISS, established in Germany in 1846, stands as a global leader in optics and optoelectronics, operating across 50 countries. As a foundation-owned entity, ZEISS emphasizes responsibility in all endeavors, driven by employees who advance scientific optics to innovate and enhance how the world is seen. Quality and innovation remain at the heart of its commitment to customer value.

Role Overview

The Extended Reality Product & Marketing Coordinator role centers on adapting global XR solutions for various Asian markets (excluding China and Taiwan), harmonizing customer experience and commercial strategies locally. This position serves as a crucial link between global XR initiatives, Retail & Services strategies, and local market approaches, ensuring regional rollout readiness, harmonized execution, and alignment among multiple stakeholders.

Key Responsibilities

• Oversee go-to-market strategies and execution for diverse Asia markets, including launch preparations, channel activation, system establishment, marketing collaboration, and integrated implementation.
• Perform comprehensive analysis of market dynamics, customers, competitors, and operations to uncover barriers to adoption, localization needs, and operational challenges.
• Aggregate market insights to advise global product management and shape local strategies, commercial priorities, and regional enhancements.
• Coordinate product positioning, messaging, and value propositions with global XR teams, ensuring consistent market adaptations.
• Manage relationships and collaborative efforts among sales, marketing, operations, commercial, customer service, and regulatory teams across regions.
• Monitor market readiness, track launch progress, evaluate execution quality, and address risks or dependencies proactively.
• Lead project management for online journey rollouts, aiming for consistency and reusability across markets.
• Direct offline retail enablement activities, including partner selection criteria, onboarding, staff training, and quality assessments.
• Create sales enablement materials such as product stories, training content, launch toolkits, and competitive intelligence for commercial teams.
• Serve as the primary liaison for cross-market customer relations and gather feedback to measure adoption and business outcomes.
• Drive regional improvement initiatives informed by consolidated learnings and communicate recurring market needs to global XR teams.
• Foster strong alignment with global teams to identify support requirements and prioritize regional dependencies.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or a related discipline.
• A minimum of seven years' extensive experience in omnichannel retail management, product marketing, product management, online/offline retail operations, project oversight, and stakeholder coordination.
• Experience in optical or healthcare industries is advantageous.
• Background in international rollouts and omnichannel strategy implementation preferred.
• Optional experience includes consumer technology, medical devices, or optical retail sectors.

Skills and Attributes

• Proven success in managing complex multi-workstream initiatives or product roadmaps within retail or B2B2C environments.
• Proficient in project management within matrix organizational structures.
• Experienced in coordinating multi-market rollouts and uniting multi-disciplinary teams.
• Strong foundation in product marketing principles: segmentation, positioning, messaging, launch and go-to-market strategies.
• Exceptional communication and leadership abilities to influence diverse stakeholders at various levels and locations.
• Skilled at recognizing operational discrepancies, localization needs, and market limitations and converting these into scalable solutions.
• Efficient stakeholder management across departments including sales, marketing, customer service, regulatory affairs, retail operations, and global/local teams.
• Analytical thinker capable of monitoring readiness, execution quality, launch success, and customer feedback methodically.
• Optional expertise in offline retail enablement covering partner/store onboarding, training management, and quality control.
• Commercially driven with a customer-centric mindset, adept at navigating fast-paced and ambiguous circumstances.
• Entrepreneurial outlook, comfortable with ambiguity and adept at designing new processes within corporate settings.
• Demonstrates high ownership and accountability, capable of independently managing topics end-to-end and delivering results.
• Fluent in English communication with advanced proficiency (C1-C2).