Sales Executive

About Mirchi

Mirchi operates with a dynamic philosophy: to be the premier 'city-centric' media company in India by reaching unique audiences through integrated media solutions including radio, digital, outdoor, and events. Our team is as youthful as our platforms, reflecting the vibrant energy of hit songs, engaging RJs, and frequent celebrity interactions that define our workplace. Expect a stimulating environment far from a typical monotonous 9-to-5.

Key Responsibilities

• Drive revenue generation for the company through proactive sales efforts.
• Conduct regular sales calls to engage potential and existing clients.
• Develop and deliver compelling client proposals and presentations.
• Strategize and execute a weekly sales cycle, including account mining and client meetings.
• Compile comprehensive sales reports, such as daily call reports, weekly summaries, sales projections, and monthly plans.
• Cultivate and maintain robust relationships with clients and agencies within your assigned portfolio.
• Gather and analyze market information to identify opportunities.
• Continuously track and monitor competitor activities.
• Gain in-depth understanding of client brand spending to formulate effective Go-to-Market strategies.
• Propose innovative solutions to clients by upselling and cross-selling various media properties.
• Utilize media tracking to identify and pursue new prospects.
• Liaise with the programming team to provide written briefs for spots and commercials based on client/agency input.
• Oversee the generation of ROs and TOs, ensuring accurate scheduling of spots through coordination with the sales coordinator and scheduler.
• Adhere to stipulated pricing targets.
• Collaborate with internal teams to bring core brand creative concepts to life through multimedia campaigns, including on-ground, digital, content, media, and PR initiatives.
• Manage the payment collection process, including sending timely reminders to clients and agencies.

Internal Stakeholder Management

• Coordinate effectively with the Content Team, Finance, Scheduling, and Corporate Office.

Technical Skills & Qualifications

• Possess 0-2 years of experience in Sales & Marketing across any industry.

Personal Attributes

• Demonstrate strong collaboration skills.
• Ability to perform effectively under pressure.
• Exhibit adaptability in a fast-paced environment.
• Maintain a strong focus on branding.
• Possess excellent communication skills.
• A thorough understanding of the local market and language is essential.
• Willingness to travel locally for client meetings is required.