Brand Designer

About Conversion

Conversion is an AI-native marketing automation platform tailored for contemporary software firms. It empowers growth teams to manage their complete go-to-market operations—from customer acquisition through retention—using AI agents that outperform traditional tools like Marketo, HubSpot, and Pardot. The company has secured over $28 million in funding from investors including Abstract Ventures, True Ventures, and HOF Capital. The San Francisco-based team comprises experts from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.

Role Overview

Kyle, in charge of product and growth, is looking to transition the responsibility of the company's brand identity to a dedicated brand designer. This role involves total ownership of Conversion's visual identity and the creation and maintenance of the design system guiding all company visuals. The brand designer will craft the look and feel for all brand touchpoints including web, social, launch materials, decks, and collateral—not product UI or code.

Key Responsibilities

• Develop and manage the visual identity including logo, typography, color palettes, grid systems, and motion language along with comprehensive style guidelines.
• Ensure consistent brand presentation across all platforms such as websites, social media, decks, collateral, and launch campaigns.
• Lead the creation of launch assets end to end, including videos, web pages, and accompanying visual stories.
• Maintain a high standard of visual craft for all outgoing materials, including those produced by other team members.
• Design a brand system that allows quick iterations and scalable use by the wider team without requiring direct approval on every item.
• Produce motion and video content where needed, including launch films, product moments, and social media edits.
• Collect feedback on designs and iteratively improve based on audience response and performance metrics.

Qualifications and Skills

• Robust portfolio showcasing end-to-end brand identity work, with clear explanations of challenges, solutions, and design decisions.
• Proficiency with design and motion tools such as Figma, Illustrator, After Effects/Lottie/Figma Motion, and Claude Design.
• Exceptional attention to detail, especially in typography, kerning, and pixel-level precision.
• Ability to independently manage projects from concept through final production across type, layout, motion, and build phases.
• Confident with a distinct and defendable design point of view on typography, color, layout, and composition.
• Capacity to collaborate effectively with product, sales, and marketing teams without compromising creative vision.
• Desire to fully own and shape a brand instead of contributing to fragments of existing brands.

Ideal Candidate Attributes

• Experience creating recognizable brand identities from scratch rather than just working on existing systems.
• Diverse skills across multiple mediums such as identity systems, landing pages, launch videos, and presentations, all held to a consistent high standard.
• Engagement in creative endeavors outside work like side projects, art Instagram accounts, vlogs, or personal brands.
• Strong convictions and knowledgeable opinions on advertising excellence and creative quality.
• Preference for dynamic, high-energy in-person teamwork and shared dedication to goals.
• Meticulous about craftsmanship in every creative output including frames, thumbnails, and slides.

Additional Information

This position requires being onsite five days a week in San Francisco. The compensation range for this role is $150,000 to $200,000 annually.