Brand Visual Designer

About the Role

As the creative cornerstone of the BOB Marketing team, the Designer will be entrusted with crafting and preserving the visual identity of a major Bitcoin ecosystem project. This hands-on position demands daily management of the BOB brand, creation of numerous polished assets, and direct collaboration with engineering and product teams to clearly and visually translate technical concepts.

The ideal candidate will possess a strong foundation in design, proficiency in motion graphics and video, alongside the capability to utilize AI-driven creative tools to boost productivity. The role does not involve working with external agencies, thus requiring a high degree of independence and creative versatility.

The Designer will report to the BOB Head of Marketing based in the UAE and assist the Social Media & Content Manager located in Germany. This is a fully remote position, with a preference for candidates located in Europe for time-zone compatibility.

Key Responsibilities

• Lead and evolve the BOB brand to ensure uniformity across all channels—from social media content to investor presentations—acting as the primary guardian of visual standards.
• Establish, update, and enforce thorough brand guidelines, including typography, color schemes, iconography, illustration style, and design principles.
• Review and approve creative work from internal teams, partners, and third-party contributors, ensuring alignment with brand standards.
• Conduct regular brand audits to detect inconsistencies and advocate continuous improvements.
• Organize and maintain a centralized asset library accessible to the entire team.
• Adapt and expand the brand identity as BOB evolves, proposing refreshes while maintaining its Bitcoin-native character.
• Develop and manage an extensive library of adaptable templates for social media, advertising, email campaigns, and event materials to streamline production without compromising quality.
• Create high-quality assets for product launches, partner announcements, technology updates, and community initiatives.
• Design print and digital collateral for events such as booth graphics, banners, merchandise, and presentations.
• Collaborate closely with social media and content teams to ensure assets meet platform requirements and perform effectively.
• Conceptualize and execute creative campaigns that resonate with both crypto-experienced and mainstream audiences, translating complex blockchain ideas into compelling visuals.
• Design infographics, data visualizations, and explainer graphics that clarify BOB's architecture and protocol advantages.
• Develop custom illustration systems and iconography enhancing the visual language of the brand.
• Stay informed about design trends within crypto and digital product spaces to introduce fresh creative concepts.
• Integrate AI design tools to accelerate idea generation and diversify creative outputs.
• Create animated explainer videos and edit video content such as interview highlights and event recordings to convey BOB's story effectively.
• Design animated short-form videos optimized for social platforms including Twitter/X and LinkedIn.
• Maintain a library of motion elements and templates consistent with brand identity.
• Leverage AI tools for video and audio production to improve quality and efficiency.
• Collaborate with product and engineering teams to align web and product interface designs with brand standards while meeting developer community expectations.
• Design web assets including banners, hero images, and interactive landing pages within established design systems.
• Produce Figma-ready files suitable for seamless handoff to engineers, with coding skills for simple landing pages and dashboards as an advantage.

Candidate Profile and Requirements

• A minimum of four years of graphic design experience, showcasing a diverse portfolio that includes digital, social media, motion graphics, and branding projects.
• Experience in fast-paced startup, technology, fintech, or cryptocurrency environments—either in-house or agency settings.
• Proven ability to independently manage creative projects from concept through to final delivery.
• Collaborative experience working with marketing, product, and engineering teams.
• Expert command of Adobe Creative Suite applications including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.
• Advanced skills in Figma for web and product design collaboration.
• Strong background in motion graphics and video editing, supported by a relevant portfolio.
• Significant familiarity with AI-powered creative tools such as Midjourney, Firefly, Runway, Stable Diffusion, or Descript.
• Excellent typographic judgment and mastery of layout, color theory, and visual hierarchy.
• Genuine interest in blockchain, Bitcoin, Ethereum, and the wider Web3 space.
• Ability to comprehend and visually communicate complex technical information effectively.
• Knowledge of crypto design conventions and the visual styles prominent within Bitcoin and Ethereum communities.
• Outstanding organizational skills and methodical asset and project management.
• Excellent communication abilities in English, both written and verbal, including articulating creative decisions.
• Strong attention to detail and a commitment to maintaining quality and consistency.
• Adaptability to shifting priorities in dynamic, high-growth settings.
• Self-driven and entrepreneurial, contributing original ideas beyond execution.
• A cooperative mindset with proven success building cross-functional relationships.
• A product-focused attitude emphasizing performance, conversion optimization, and key performance indicators.

Benefits

• Opportunity to collaborate within a research-focused team.
• Engagement with novel and challenging problems.
• Access to token options as part of compensation.
• Flexibility to work remotely.
• Annual leave of 30 days.
• Allowance to support co-working space expenses.
• Participation in yearly team retreats.