Content Executive

About the Role

At SOCIAL, our vibrant community hub, we cultivate an atmosphere where the local crowd comes together through a variety of events—from music parties to niche workshops, reflecting the pulse of modern culture. We're currently seeking a Content Executive who is deeply immersed in contemporary culture, understands trending topics, and is passionate about converting these cultural moments into compelling and shareable content.

Key Responsibilities

• Create captivating scripts for reels and short videos with high viral appeal.
• Craft innovative copy for digital, social, and brand initiatives.
• Produce platform-specific content tailored to Instagram, YouTube, X (Twitter), LinkedIn, and additional outlets, adjusting style and tone appropriately.
• Attend live events to generate immediate, authentic content, including interviews that resonate with audiences.
• Devise social-centric campaigns that foster engagement, sharing, and community involvement aligned with cultural trends and brand goals.
• Write impactful copy for social posts, campaigns, posters, banners, merchandise, event materials, environmental graphics, ATL and BTL communication, plus create memorable taglines.
• Monitor evolving trends in music, entertainment, sports, internet culture, and lifestyle to identify timely content opportunities.
• Collaborate closely with Creative, Marketing, Design, Community, and Content departments to deliver cohesive campaigns.
• Maintain swift turnaround times without compromising on creativity or brand consistency.

Candidate Profile

• At least 1.5 years’ experience in Copywriting, Content Writing, Social Media, or similar creative roles.
• Strong conceptual abilities with a knack for generating original and culturally relevant ideas.
• Exceptional writing skills blending wit, clarity, and narrative prowess, adept in both long and short-form content.
• Expertise in crafting content tailored for Instagram, YouTube, X (Twitter), and LinkedIn audiences.
• Proficient scriptwriter for engaging short-form video content, utilizing storytelling methods optimized for audience retention.
• Passionate follower of pop culture trends, including internet and music spheres, with the ability to leverage these for relevant content creation.
• Excellent communication and team collaboration skills in fast-paced settings.
• Ability to manage multiple assignments efficiently under deadlines.

Success Measures

• Innovation in culturally relevant and strategically aligned ideas.
• Effective communication through compelling written storytelling.
• Consistent production of engaging, native-format social content that attracts and sustains audience interaction.

Eligibility

Graduates from any discipline are encouraged to apply.