Director, Digital Analytics

Overview

The Director of Digital Analytics will lead the development and distribution of comprehensive analyses and insights focused on customer experiences throughout the purchasing funnel. This role aims to enhance customer engagement, sales, and profitability for the Michael Kors eCommerce platforms and the KorsVIP application. As a key participant in the site A/B testing team, the director will create advanced analytics reports, dashboards, and processes to empower various business units—such as Site Merchants, Digital Marketers, Merchants, Planners, and the Creative team—to independently make data-driven decisions. Collaborating with the business and Digital Data teams, this role will refine reporting requirements and advise on tagging strategies.

Key Responsibilities

• Serve as the Subject Matter Expert in Digital Analytics for eCommerce and Digital Marketing reporting, analytics tools, and methodologies.
• Manage and update eCommerce KPIs on daily, weekly, quarterly, and seasonal cycles to track customer shopping behaviors and identify improvement opportunities.
• Deliver analytical insights that reveal trends and user behavior patterns, recommending strategies to increase visitor engagement and conversion rates.
• Define and maintain reporting guidelines for current and upcoming features, collaborating with the Digital Data team to implement corresponding tagging strategies.
• Continuously monitor site metrics using automated alerts and routine KPI assessments to ensure optimal performance.
• Analyze and interpret A/B test outcomes, identifying friction points on the sites and estimating test value to recommend improvements.
• Train and mentor business stakeholders on Adobe Analytics capabilities, workspace utilization, and digital analytics best practices.
• Build and lead a high-performing Digital Analytics team that promotes data-driven decision-making, operational excellence, ongoing learning, and strong partnerships across eCommerce, Marketing, Product, and Technology divisions.

Qualifications and Skills

• Bachelor’s degree in Statistics, Analysis, Economics, Mathematics, or a closely related discipline.
• Over 10 years of experience in the e-commerce industry.
• Excellent quantitative analysis capabilities with the ability to effectively communicate complex data narratives to business partners.
• Strong understanding of core business objectives and leveraging digital analytics to meet these priorities.
• Expert proficiency in Adobe Analytics, including Adobe Workspace.
• Advanced knowledge of Excel and proficiency with PowerPoint for presentations.
• Familiarity with A/B testing platforms such as Adobe Target, Dynamic Yield, or Optimizely.
• Creative problem-solving skills combined with strong organizational abilities.
• Exceptional written and verbal communication skills.
• Demonstrated ability to collaborate cross-functionally and cultivate strong relationships with diverse stakeholders.
• Consultative and service-oriented approach.

Benefits

• Generous paid time off along with a holiday calendar.
• Summer Fridays providing additional time off.
• Opportunities for internal mobility across multiple brands.
• Cross-brand discount privileges.
• Exclusive employee sales events.
• Friends and family discounts through Fav 5 Cards.
• 401k matching program.
• Paid parental leave.
• Thrive wellness initiative.
• Commuter benefits.
• Discounts at gyms.

Additional Information

The employer is committed to equal employment opportunities and prohibits discrimination or harassment based on legally protected categories including race, gender, sexual orientation, religion, national origin, age, disability, genetic information, and military status. Reasonable accommodations for the application and interview process are available upon request by contacting Talent Acquisition. The salary for this position varies depending on qualifications and experience, in compliance with applicable pay transparency laws.