Global Performance Media Manager

About Dyson

Dyson is driven by an uncompromising desire to enhance existing products. For over 25 years, the company has consistently pioneered new inventions and refined technologies. Remaining a family-owned business, Dyson charts its own innovative course without pressure from outside shareholders or public markets.

Role Overview

As the Global Performance Media Manager, you will be responsible for strategizing, executing, and optimizing Dyson's performance media campaigns across worldwide markets. Your primary focus will be Paid Search, complemented by Paid Social and Affiliate channels. Reporting to the Senior Manager of Traffic & Acquisition, you will ensure the efficient day-to-day operation of these channels, maintaining excellence and consistency across regions as you translate global strategies into actionable local plans.

Key Responsibilities

• Manage global Paid Search performance through strategy development, execution standards, continuous optimization, and reporting, collaborating closely with markets and agencies to enhance ROAS and revenue.
• Oversee Paid Social and Affiliate marketing activities to guarantee alignment with global guidelines and uncover growth opportunities.
• Lead relationships with principal partners including Omnicom, Google, and Adthena, fostering accountability, innovation, and facilitating access to advanced capabilities.
• Collaborate with See/Think media teams to synchronize brand-building activities with conversion-focused efforts, creating a cohesive full-funnel marketing approach.
• Maintain a comprehensive global performance dashboard against KPIs, delivering insightful reports and actionable guidance to market teams and senior leadership.
• Conduct ongoing analysis and optimizations across campaigns, including designing and evaluating media experiments in partnership with agencies.
• Ensure data integrity and measurement excellence involving tracking, attribution, shopping feed quality, and conversion data accuracy underpin reliable decision-making.
• Monitor industry trends and competitive intelligence to guide strategic decisions and explore emerging digital marketing capabilities.
• Identify, document, and share best practices across markets, playing a key role in promoting and adopting Dyson's eCommerce media framework.

Candidate Profile

• At least five years of experience in digital marketing, specializing in paid media channels such as search, programmatic, and social advertising.
• Proven ability to manage agencies effectively within performance-oriented settings.
• Strong strategic thinking coupled with analytical prowess.
• A data-driven mindset with a continual focus on performance improvement using insights.
• Experience in extracting and disseminating actionable insights to business stakeholders.
• Proficient in advancing digital initiatives that boost operational productivity.
• Fluency in English; knowledge of additional languages is advantageous.
• Attention to detail, decisive in action, possessing humility, and capable of functioning efficiently in a fast-paced environment.

Equal Opportunity Statement

Dyson is committed to diversity and inclusivity and welcomes applications from candidates representing all backgrounds and identities. Employment decisions are based solely on qualifications and merit without regard to any diversity-related factors.