Lead Generation Executive

Overview

The Lead Generation Executive will play a crucial role in identifying prospective clients, generating qualified business leads, and assisting the sales unit by organizing meetings and ensuring a robust sales funnel.

Key Responsibilities

• Proactively source and generate new business opportunities through cold calling, web research, social media outreach, referrals, and other lead sources.
• Engage with potential customers to comprehend their needs and requirements effectively.
• Evaluate leads to determine their suitability based on predefined business objectives and eligibility metrics.
• Arrange appointments or product demonstrations for the sales personnel.
• Maintain accurate and up-to-date records of customer data within CRM systems or spreadsheets.
• Conduct timely follow-ups to cultivate and maintain relationships with prospective clients.
• Meet and exceed daily, weekly, and monthly targets related to lead generation.
• Work collaboratively with sales team members to facilitate seamless transition of qualified leads.
• Compile and submit detailed lead generation reports to management.

Required Skills

• Exceptional verbal and written communication abilities.
• Strong persuasion and negotiation aptitude.
• Excellent interpersonal skills conducive to building and sustaining relationships.
• Fundamental proficiency in Microsoft Excel and CRM platforms.
• Capability to perform effectively under target-driven and deadline-oriented conditions.
• Positive mindset coupled with eagerness to acquire new knowledge.

Educational and Experience Criteria

• Graduation in any discipline is required; however, completion of 12th grade (PUC) may be acceptable for certain employers.
• Both fresh graduates and candidates with prior experience in telecalling, inside sales, customer service, or lead generation roles are suitable.
• Experience in business-to-business (B2B) or business-to-consumer (B2C) lead generation is advantageous.
• Familiarity with cold calling and outbound sales operations is preferred.
• Hands-on experience with CRM software such as Salesforce, Zoho CRM, or HubSpot is desirable.