Senior Ecommerce Manager

About Huishan Zhang Ltd

Huishan Zhang is a globally recognized luxury fashion label known for blending Eastern heritage with Western design influences. The company is currently seeking a commercially savvy Senior Ecommerce Manager to lead and expand its digital commerce operations.

Role Overview

The appointed individual will hold full accountability for the ecommerce business's performance, aiming to boost online revenues while preserving the brand's luxury image and exceptional customer experience.

Key Responsibilities

• Take full ownership of ecommerce metrics such as revenue, conversion rates, and average order value (AOV).
• Conduct weekly and monthly trading analyses to inform decisions and seize growth opportunities.
• Manage and enhance the Shopify platform ensuring a smooth and effective customer purchasing experience.
• Lead product launches and optimize onsite merchandising to improve sales success.
• Identify and apply conversion rate optimization (CRO) and user experience (UX) improvements.
• Supervise and challenge external paid media agencies to drive sustainable and efficient growth.
• Leverage tools like Shopify, Google Analytics, and other analytics platforms to measure performance and guide strategic actions.
• Develop pricing and markdown policies to carefully balance profit margins with inventory management.
• Work closely with creative and branding teams to synchronize content strategies with commercial goals.
• Manage junior support staff, such as interns, responsible for site operations and administration.

Candidate Profile

• Possesses 4 to 7+ years of experience in ecommerce, digital trading, or performance-focused roles within the fashion or luxury industries.
• Demonstrates a strong history of driving ecommerce growth and enhancing conversion metrics.
• Has substantial experience with Shopify and a thorough understanding of ecommerce operations.
• Commercially astute with an excellent grasp of trading dynamics, profit margins, and key performance levers.
• Capable of effectively managing external agencies ensuring accountability and results.
• Highly analytical, proactive, and inclined to take ownership and act decisively.
• Experienced in working within lean, entrepreneurial teams balancing strategic and operational duties.

Why Work With Us

• Complete accountability for a developing ecommerce channel in a prestigious luxury brand.
• Chance to influence and grow the brand’s digital footprint.
• High visibility role impacting overall business success directly.
• Dynamic, entrepreneurial, and hands-on working atmosphere.