Senior Manager, Creative Strategy

Overview

The Senior Manager, Creative Strategy at Whalar is responsible for formulating insight-based strategies that connect culture, consumers, creators, and creative processes to produce engaging social-first campaigns. This position emphasizes the interpretation of cultural trends, audience insights, and campaign goals into clear strategic directives and encourages collaboration across creative and client service teams for impactful brand storytelling.

Key Responsibilities

• Craft strategic points of view and foundational frameworks for both internal teams and client projects.
• Generate proactive, insight-led strategies uncovering opportunities, challenges, and inspiring both teams and clients.
• Enable cross-functional teamwork linking strategy closely with creative production.
• Convert cultural, consumer, and platform intelligence into actionable strategic advice.
• Interpret client briefs into precise strategic goals, highlighting important priorities and success benchmarks.
• Lead ideation sessions to encourage innovative thinking internally and externally.
• Collaborate with client services to build unified campaign narratives.
• Ensure all creative deliverables align with strategic and audience insights as well as campaign aims.
• Continuously track and analyze social and cultural trends to inform timely and culturally relevant campaign concepts.
• Conduct community and cultural audits to support brainstorming and deepen audience comprehension.
• Review and refine creator briefs and resulting content with client services to optimize impact and brand consistency.
• Offer strategic and creative feedback to enhance content effectiveness and alignment.
• Use campaign performance data to improve and evolve future strategic ideas.
• Stay updated on emerging social trends, creators, and platforms, incorporating this knowledge into client work and industry thought leadership.
• Advise key clients strategically and creatively to strengthen partnerships and foster trust.
• Work collaboratively across paid media, measurement, and client services teams to deliver integrated client solutions.
• Contribute to agency growth through innovation and leadership in strategy.

Candidate Profile

• Minimum of 4 years’ experience in social strategy within an agency environment, with in-depth understanding of social platforms, culture, and audience dynamics.
• A highly curious mindset with a drive to explore underlying motivations and cultural zeitgeist beyond surface data.
• Ability to translate data, trends, and observations into meaningful insights revealing core audience motivations.
• Exceptional creative writing skills that are clear, concise, and impactful to evoke strong audience reactions.
• Strong knowledge of creator collaborations ensuring authenticity, credibility, and cultural relevance in storytelling.
• Expertise in creating insight-driven strategies fostering innovative and bold creative solutions.

Compensation

The salary band for this role ranges from $75,000 to $80,000 yearly, with the final offer tailored based on experience, skill alignment, location, and budget considerations.

Company Values

Whalar champions diversity, equity, and inclusion as vital strengths. The company fosters an environment of respect, empathy, and belonging, hiring and empowering diverse talent to challenge norms and enhance innovation.

Benefits

• Medical, dental, and vision insurance coverage
• 25 days paid time off plus sick days and winter holidays
• Monthly reimbursements for phone and internet expenses
• Professional development fund
• Home office allowance for new hires
• Up to 16 weeks paid parental leave
• Volunteer leave
• Identity theft protection and legal assistance
• Company-paid life and disability insurance
• Voluntary life, hospital, critical illness, and pet insurance options
• Employee resource groups supporting inclusion

Equal Employment Opportunity

The organization provides equal employment opportunities without discrimination based on race, color, religion, age, sex, nationality, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other legally protected characteristics. This applies across all employment aspects including hiring, promotions, training, work conditions, compensation, and benefits.