Style Advisor

Overview

The Style Advisor at Zegna is responsible for delivering an exceptional luxury retail experience, embodying the brand's values, and driving business growth through personalized customer interactions and expert product knowledge.

Customer Relationships and Service

• Provide an unforgettable luxury in-store customer experience, adhering to Zegna's selling principles and mindset.
• Demonstrate an entrepreneurial approach to expanding the customer base and business.
• Actively network to attract new clients and build a meaningful customer database.
• Engage customers in conversations to understand their preferences and the occasions prompting their purchases.
• Anticipate both explicit and implicit customer needs to consistently surpass expectations.
• Encourage customers to explore Zegna's range of brands and products through tailored mix-and-match styling suggestions.
• Promote the Zegna Su Misura (Made-to-Measure) service when appropriate to meet current and future client needs.
• Utilize company technology tools to enhance the luxury shopping experience.
• Enhance sales presentations by sharing "Zegna Stories" that highlight the brand's heritage and craftsmanship.
• Accurately collect and maintain customer information following CRM guidelines and procedures.
• Build ongoing customer relationships through post-sale communication including thank-you notes and follow-up calls using CRM software.
• Handle customer complaints with empathy, ensuring adherence to company policies regarding alterations, repairs, returns, and damages.

Product Knowledge and Collection Management

• Develop comprehensive knowledge about Zegna's products, materials, craftsmanship, and stylistic evolution to effectively communicate benefits to customers.
• Provide expert styling advice on assembling coordinated "total looks," focusing on color, texture, pattern, fit, and garment functionality.
• Gather and relay customer feedback about products and collections to store management.
• Maintain awareness of stock levels, adjusting sales tactics to optimize product turnover.
• Conduct garment fit measurements and alteration assessments to ensure customers achieve the ideal fit.
• Possess or develop competencies in the Su Misura service and, when delegated, act as the in-store specialist for this offering.

Visual and Store Presentation

• Maintain impeccable personal grooming in line with Zegna's uniform and appearance standards.
• Follow brand guidelines for product and gift packaging to uphold luxury quality standards.
• Keep the store premises and displays clean, tidy, and inviting.
• Ensure visual merchandising aligns with Zegna’s standards and suggest improvements to management.
• Assist or lead in-store visual merchandising initiatives including window displays as directed.

Team Collaboration and Development

• Share pertinent customer and product information within the team to meet business and customer goals.
• Support onboarding by coaching or mentoring new team members as assigned.
• Train colleagues on new products under the Store Manager’s guidance.
• Foster positive teamwork to maintain high morale and an energetic sales environment.

Sales and Performance Management

• Track individual performance through key performance indicators such as cross-selling ratios, conversion rates, and average sales value.
• Collaborate with the team to meet sales and KPI targets on daily, weekly, monthly, and yearly bases.
• Recommend enhancements to services, products, visuals, or operations that help overcome sales obstacles.

Store Operations and Compliance

• Comply with store operational protocols including attendance policies.
• Assist with tasks delegated by the Store Manager like stockroom management, inventory, cashiering, reporting, and guest services.
• Observe all company policies and rules consistently in daily duties.