Creative Director

About Greenlight

Greenlight stands as a premier family fintech company devoted to empowering parents in teaching their children financial literacy. Serving over 6 million families, Greenlight offers an acclaimed banking application tailored for families to automate allowances, manage chores, impose spending limits, and invest in their futures. This platform enables children and teenagers to develop skills in earning, saving, responsible spending, and investing.

We believe every youngster deserves to grow up financially savvy and confident, fueling our daily commitment to build a brighter future for coming generations.

Role Overview

As the Creative Director, you will serve as the primary storyteller and visionary for our brand. This role involves shaping the brand narrative, elevating our design systems, and driving powerful visual storytelling combined with messaging that resonates deeply with a diverse audience. Collaborating extensively, you will steer brand strategy, supervise copywriting and design teams, and ensure consistent, compelling brand communication across all channels. Reporting directly to the VP of Brand, your work will inspire families, foster brand loyalty, and positively influence future Greenlight users.

Daily Responsibilities

• Craft and implement comprehensive brand strategies with emphasis on narrative creation and copywriting excellence.
• Lead the development of captivating, on-brand content for marketing campaigns, product launches, websites, emails, social media, and in-app experiences.
• Work collaboratively with design, product, and marketing teams to maintain unified and audience-tailored messaging and creatives.
• Guard and promote the brand voice to guarantee consistent and authentic storytelling in all forms of communication.
• Manage and mentor a team of writers and brand designers, encouraging creativity and innovation.
• Utilize audience insights and campaign performance metrics to enhance messaging and storytelling techniques while co-owning awareness metrics with growth teams.
• Unearth and pursue new storytelling opportunities including partnerships, campaigns, and narratives around products.
• Stay current with industry trends, cutting-edge copywriting, design practices, and digital storytelling formats.
• Maintain thorough brand standards and guidelines documentation to ensure all communications align with the brand identity.

Qualifications

• 5 to 8+ years experience in brand marketing, particularly with expertise in copywriting and design leadership for digital products or consumer technology.
• Outstanding writing, editing, and communication skills supported by a portfolio showcasing engaging, audience-centric content creation.
• Demonstrated ability to create and execute brand strategies including narratives and multichannel messaging frameworks.
• Inspirational leadership attributes with a focus on nurturing teams to deliver exceptional and innovative creative results in dynamic tech environments.
• Strong understanding of contemporary marketing trends and content strategies, especially with family, parent, and children-centered audiences.
• Data-driven approach, leveraging analytics and insights to guide messaging and storytelling choices.
• Experience managing marketing across multiple products within a brand and contributing to integrated brand campaigns featuring digital media, social, video production, CRM, out-of-home advertising, and emerging media channels.

Workplace Benefits

• Comprehensive medical, dental, vision coverage plus health savings account contributions.
• Paid life insurance, accidental death and dismemberment, and disability coverage.
• Traditional 401(k) plan with company matching contributions.
• Unlimited paid time off and company holidays including bonus days off.
• Stipend for professional development activities.
• Supportive mental health services.
• Access to personal financial planners.
• Fertility health care benefits.
• Fully paid parental and caregiving leave accompanied by household cleaning and meals during leave periods.
• Flexible work from home options with hybrid remote and in-office opportunities.
• Office perks such as stocked kitchens, catered lunches, and occasional social events.
• Participation in employee resource groups fostering inclusion.

Compensation Philosophy

Greenlight offers a competitive, market-based salary adjusted to location, skills, and experience, plus performance bonuses, equity, benefits, and retirement matching. Example salary ranges vary by state, with New York, California, and Washington estimated between $140,000 and $190,000 annually, and Colorado between $140,000 and $180,000 annually.

Equal Opportunity & Accessibility

Greenlight proudly maintains an equal opportunity employment policy welcoming diversity across all protected characteristics. Reasonable accommodations are available for recruitment processes upon request.

Data Use in Hiring

Artificial intelligence tools may be utilized to assist with application review and evaluation, but all final hiring decisions are made by humans. Candidates may inquire about data handling practices anytime.