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About Zenit Corp

Zenit Corp is rapidly expanding in the ecommerce sector, managing multiple direct-to-consumer brands across diverse markets. Our mission is to cultivate a portfolio of promising ecommerce brands underpinned by strong foundations, scalable systems, and ambitious growth targets. Currently, the company is experiencing high growth and is set to achieve eight-figure annual revenue this year, offering a unique chance for new team members to assume ownership, contribute to growth, and influence the company's future trajectory.

Role Overview

The Creative Strategist plays a critical role in bridging marketing performance with creative output. This position entails leveraging customer insights, market research, competitor analysis, platform trends, and performance data to craft creative concepts aimed at improving advertisement quality and scaling brands. The strategist develops structured creative processes, identifies effective creative angles, writes detailed creative briefs, analyzes ad performance, and collaborates across teams to ensure alignment with growth objectives. This role works closely with the Head of Marketing and various creatives including media buyers, designers, and copywriters.

Key Responsibilities

Conduct comprehensive research on customers, competitors, market trends, social platforms, and ad libraries to uncover compelling creative opportunities.
Translate customer motivations and barriers into targeted creative angles, hooks, messaging, and offers.
Maintain an in-depth understanding of each brand's unique positioning and customer psychology.
Develop innovative ad concepts, scripts, storyboards, user-generated content directions, and campaign angles.
Compose clear, actionable creative briefs detailing objectives, target audiences, key messages, and success criteria.
Manage a prioritized backlog of creative tests and hypotheses for ongoing performance improvement.
Analyze campaign results to determine factors influencing clicks, conversions, cost per acquisition, return on ad spend, and retention rates.
Identify patterns in successful and unsuccessful creative executions to recommend new tests and adjustments.
Create and maintain feedback loops to continuously refine creative outputs based on performance data.
Collaborate with creative production teams to translate concepts into finalized assets, offering constructive feedback and ensuring alignment with briefs, brand, and performance goals.
Develop scalable creative frameworks and standards to elevate creative quality over time.
Safeguard brand positioning while striving for strong direct response results.
Incorporate customer language and objections to enhance ads, landing pages, hooks, and messaging strategies.
Spot new creative angles that address competitive gaps, product benefits, and evolving market conditions.
Contribute to building a robust creative strategy foundation for the expanding ecommerce group.

Role Clarifications

This position is distinct from traditional Creative Director roles that focus mainly on visual aesthetics.
It is not a design, video editing, or content creation role, although it requires close collaboration with those functions.
The Creative Strategist does not make final decisions on media buying or manage advertising budgets independently.
This role is not involved in social media or community management tasks.
The strategist supports, but does not independently set, company-wide strategic directions.
Creative ideas are generated through structured research, testing, and performance evaluation; random or unstructured ideation is not part of this role.

Compensation & Benefits

Total compensation can reach up to 20,000 USD annually, including bonuses linked to experience, responsibility, and performance.
Opportunity to be a pivotal player within a fast-growing multi-brand ecommerce group.
Direct involvement with company strategy, performance marketing, creative production, and brand expansion.
Significant ownership in shaping the creative strategy function.
Clear advancement prospects toward leadership roles in creative and growth sectors.
Performance bonuses provided for concepts or campaigns that materially improve ad effectiveness.

Candidate Profile

Proven experience in creative strategy with the ability to connect consumer insights, storytelling, and data-driven performance.
Comfortable working in a founder-led environment with direct exposure to leadership.
Skilled in crafting precise and actionable creative briefs.
Deep knowledge of paid social advertising, direct response marketing, hooks, offers, and creative testing methodologies.
Strong analytical skills to interpret ad performance data and translate findings into creative improvements.
Excellent written communication and copywriting capabilities.
Highly organized, dependable, and adept at establishing systems in fast-paced growth environments.
Capable of collaborating effectively with a diverse team including designers, editors, media buyers, copywriters, and creators.
Possesses refined taste, strong empathy for customers, and a results-oriented mindset.
Thrives in dynamic, high-growth settings.
Previous experience in ecommerce, DTC brands, performance marketing, paid social, creative strategy, UGC, advertising, copywriting, or growth teams is highly advantageous.
Fluency in English at C1 level, both written and spoken, is mandatory.

Creative Strategist