E-Commerce Manager

About Choice Stores

Choice Stores is a fully Irish-owned retail chain celebrated for its excellent value, cheerful store environments, and dedicated teams focused on delivering a superior customer experience. Expanding across Ireland, the company is committed to supporting local employment, suppliers, and communities it serves. Their local leadership model ensures agility, people-centric operations, and responsiveness to the needs of both employees and customers. Central to their success is the Support Office where innovation is applied practically.

Role Overview

The E-Commerce Manager is responsible for managing and expanding Choice Stores’ online sales platforms, ensuring a smooth and highly effective customer journey. This role works closely with Marketing and Business Systems teams to maximise online performance through AI tools, performance marketing, and data-driven analytics applied to campaigns, product listings, and promotions.

Responsibilities

• Manage daily online store activities including product listings, merchandising, pricing strategies, and promotions.
• Ensure all online content adheres to brand standards established by the Marketing Manager.
• Collaborate with the Business Systems Manager to maintain accurate stock data and visibility.
• Handle optimization and ongoing management of paid digital marketing campaigns such as Google Ads, Shopping, YouTube, and paid social channels, with accountability for ROI.
• Use AI-powered A/B testing for creative assets, targeting parameters, and landing pages to enhance campaign outcomes.
• Design remarketing and personalized targeting based on customer segmentation insights.
• Examine website traffic, sales funnels, and checkout processes to detect and fix drop-off areas.
• Utilize AI and analytics to test and implement improvements that boost conversion rates and average order values.
• Convert marketing concepts into high-impact online campaigns, creating dedicated landing pages and promoting category-specific and exclusive online offers.
• Collaborate with Marketing Manager to maintain brand consistency and campaign timelines.
• Implement AI tools for product content creation, SEO improvements, dynamic pricing strategies, and personalized recommendations.
• Partner with Business Systems Manager to incorporate AI capabilities into the e-commerce platform.
• Monitor and report key performance indicators like traffic, conversion rates, sales, and return on ad spend (ROAS).
• Deliver actionable insights to the Marketing Manager and senior leadership for strategic decision-making.
• Maintain key links with Marketing Manager for creative guidance, Business Systems Manager for technical integration, and senior management for performance reporting.

Required Qualifications and Attributes

• Self-driven and ambitious with the ability to excel in team collaborations.
• Excellent communication, organizational, and problem-solving skills.
• Proactive attitude combined with a willingness to learn and adapt continuously.
• Proven experience managing e-commerce platforms such as Shopify, Magento, or WooCommerce.
• Deep understanding of paid digital marketing channels and optimization methods.
• Familiarity with applying AI tools for content generation, conversion rate optimization, and data analytics.
• Strong analytical skills using Google Analytics, Tag Manager, and other reporting tools.
• Capability to handle multiple tasks, manage deadlines, and coordinate with various stakeholders.
• High attention to detail and ability to flourish in a fast-moving retail environment.
• Genuine passion for retail with a strong motivation to drive growth.

Benefits & Work Environment

• Competitive salary package.
• 20 days annual leave entitlement.
• Well-defined career paths with solid record of internal promotions.
• Supportive, team-oriented office culture with approachable leadership.
• Access to an Employee Assistance Programme for health and well-being support.
• Employee discounts and occasional wellness initiatives for work-life balance.
• Dynamic workplace encouraging active contribution and engagement.
• Opportunities to develop and progress within the organisation.