Freelance Brand Designer

Overview

Mindrift is seeking an experienced Brand Designer to collaborate remotely on the Tendem project, focused on creating powerful and cohesive visual identities for tangible brands and products. Ideal candidates have practical experience in visual identity development, brand strategy, and ensuring consistency across all brand touchpoints using industry-standard tools.

About Mindrift and Tendem

Mindrift connects experts with cutting-edge technology teams, fostering the development of advanced AI through collaboration between professionals worldwide and AI developers.

Role Details

As a freelance Brand Designer, you will be responsible for generating foundational brand materials such as logos, color schemes, and comprehensive visual systems. Your role will involve maintaining strict brand consistency across various formats, including digital and print media, as well as pitch decks and social content. You will architect and uphold scalable brand standards aligned with modern design principles.

Key Responsibilities

• Craft fundamental brand assets like logos and visual identity frameworks with well-defined color palettes.
• Organize and deliver variations of core brand elements systematically.
• Ensure brand consistency rigorously across internal and external communications, including marketing and presentation materials.
• Develop durable, scalable visual systems that meet contemporary design methodologies.
• Validate design quality across diverse platforms to guarantee consistent brand representation in both print and digital forms.

Qualifications and Experience

• A minimum of 2 years' relevant experience in brand/design or related visual communication disciplines preferred.
• A degree in Graphic Design, Visual Arts, Communication Design, or an equivalent creative field is advantageous.
• A portfolio demonstrating comprehensive brand identity work, including logos and style guides, is mandatory.
• Excellent command of English at an upper-intermediate level (B2) or higher.

Technical Expertise

• Proficiency in creating scalable brand assets: logos, color schemes, and typographic systems from the ground up.
• Experience with design tools such as Adobe Illustrator, Photoshop, InDesign, and Figma.
• Capability to adapt brand identity flawlessly across multiple formats including digital social media kits, corporate presentations, and print collateral.
• Strong organizational abilities for developing structured brand guidelines and asset libraries.

Additional Requirements

• A strategic and detail-oriented mindset focused on building enduring brand value.
• Commitment to maintaining visual consistency and brand integrity as a gatekeeper.
• Self-motivated with problem-solving skills, able to work independently and deliver meticulous results.
• Portfolio showcasing brand-related projects is essential.

Project Commitment and Compensation

The anticipated time commitment during active project periods ranges from 10 to 20 hours per week, though workload may vary. Compensation can reach up to $50 per hour depending on individual contribution and pace. Rates vary across projects contingent on complexity and scope.