GTM Lead

About xAIa

xAIa is the AI Consultancy and Implementation division of PRO TECHnology Group, headquartered in Dubai and servicing the GCC region. We specialize in AI transformation for enterprises and government bodies, managing the journey from strategic planning to deployment. Our expertise includes developing multilingual AI employees capable of voice and chat interactions in over 90 languages, including Arabic dialects, supporting business functions such as sales, customer support, operations, and finance. To date, our AI employees have successfully handled more than one million calls, currently managing over 600,000 calls per month across various industries and use cases, both inbound and outbound.

Role Overview

We are seeking a GTM Lead to drive the market introduction and commercialization of our AI product portfolio. This role involves deeply understanding our products, leading positioning, packaging, pricing strategies, as well as managing outreach and enterprise sales from initial contact through deal closure. The GTM Lead will be responsible for running both outbound and inbound sales efforts, conducting client meetings, mapping business challenges to appropriate solutions, and influencing product strategy based on market feedback. Collaboration will be direct with the company founder and delivery team, with full accountability for the commercial sales engine.

Key Responsibilities

• Manage the go-to-market strategy for the AI products — including product positioning, packaging, and pricing.
• Lead outbound outreach initiatives and develop a healthy sales pipeline across target industries.
• Conduct enterprise client meetings, engaging in discovery and providing consultative solution alignment.
• Handle all phases of sales deals, from initial contact through negotiation to closing.
• Gather and relay market intelligence and client feedback to inform product development and enhancement.

Candidate Profile

• 2 to 5 years of experience in B2B sales, go-to-market, or commercial roles within SaaS, technology, or service sectors.
• Demonstrated ability to independently generate sales pipelines and manage full sales cycles.
• Strong commercial acumen with experience in offer structuring, pricing, and negotiation.
• Capability to understand complex technical products and translate features into clear business value.
• Confidence engaging with business leaders, operational heads, and senior decision-makers.
• Must be based in Dubai.