பணி விளக்கம்

About the Role

We are searching for a dynamic and proactive Influencer Marketer who has a strong grasp of the creator economy and excels at cultivating valuable influencer relationships that drive outstanding campaign results. The ideal candidate will possess excellent communication skills, experience working with influencers on various social media platforms, and the capability to manage campaign execution smoothly from initial outreach through to performance reporting.

Key Responsibilities

Identify, screen, and recruit suitable influencers, creators, celebrities, and content collaborators on platforms like Instagram, YouTube, LinkedIn, Facebook, and emerging social channels.
Develop and nurture ongoing partnerships with influencers, talent agencies, manager teams, and brand collaborators.
Lead comprehensive influencer marketing campaigns, handling outreach, negotiations, briefing influencers, content approval, scheduling, publishing, and final reporting.
Collaborate closely with internal creative, content, and client service departments to ensure seamless campaign delivery and adherence to deadlines.
Negotiate contracts and payment terms with influencers to optimize campaign ROI while preserving quality and relations.
Create targeted influencer shortlists aligned with campaign goals, demographic data, engagement quality, and brand compatibility.
Track influencer content performance metrics including reach, impressions, engagement, conversions, and overall campaign impact.
Guarantee that all campaign outputs comply with brand standards, quality expectations, and timeframes.
Keep updated on influencer marketing trends, viral content patterns, changes in creator platforms, and algorithm updates.
Compile detailed campaign reports, analyzing outcomes and providing actionable insights for internal teams and clients.

Experience and Skills Required

Demonstrable track record managing influencer marketing initiatives across multiple social media platforms.
Extensive knowledge of social networks such as Instagram, YouTube, LinkedIn, Facebook, Snapchat, and emerging platforms for creators.
Outstanding communication, negotiation, and relationship-building capabilities.
Competence in managing collaborations with influencers, agencies, and talent managers.
Ability to recognize authentic influencers by evaluating engagement statistics, audience quality, and relevance to campaigns.
Strong organizational and multi-tasking skills for handling various campaigns concurrently.
Experience with influencer databases, outreach systems, spreadsheet tools, and campaign performance trackers.
A genuine passion for social media trends, digital marketing, and storytelling driven by creators.
Capacity to function effectively in a fast-paced agency atmosphere with minimal supervision.

Essential Expertise

Practical knowledge in planning, executing, tracking, and optimizing influencer marketing campaigns from start to finish.
Proficiency in influencer discovery, outreach, negotiation, and long-term relationship management across industries and audience types.
Strategic thinking in campaign objectives, audience targeting, creator identification, content planning, and outcome improvement.
Excellent verbal and written communication skills with confidence in negotiating budgets, deliverables, and timelines.
Ability to measure key performance indicators such as Reach, Engagement Rate, CPM, CPC, Conversions, and ROI, along with report preparation.
Deep understanding of social media dynamics including Instagram, YouTube, LinkedIn, Facebook, Shorts, Reels, viral content trends, and platform algorithm developments.

Preferred Qualifications

Experience in influencer marketing, digital marketing, or media agencies, or associated consumer brands.
Existing connections with influencers, agencies, or talent managers.
Familiarity with influencer marketing platforms and creator discovery tools.
Knowledge of paid amplification, whitelisting, user-generated content campaigns, and creator licensing.
Basic understanding of Meta Ads, YouTube campaigns, and general performance marketing.
Hands-on experience with AI-driven productivity tools like ChatGPT, Gemini, Notion AI, or similar technologies.
Experience managing celebrity collaborations and large influencer events.
Basic skills in content strategy and copywriting.

Why Join?

Engage in a variety of creative and diverse projects.
Work in a vibrant, fast-paced environment where your ideas influence success directly.
Be part of a collaborative and supportive team culture.
Access opportunities for professional growth within the company.

Compensation

The monthly remuneration ranges between INR 25,000 to INR 30,000.

Influencer Marketer