Sales Executive

About the Role

Moonair Home Appliances Private Limited is seeking a dynamic Sales Executive to drive dealer and distributor growth across the Delhi-NCR region. This position demands a proactive individual to build strong distribution networks, boost sales performance, and capitalize on market opportunities within home appliances and related segments.

Responsibilities

• Identify and onboard new distributors, dealers, and retail partners specializing in appliances, electronics, and coolers; initiate their first orders and keep them actively engaged.
• Maintain and nurture relationships with existing dealer network to encourage regular ordering and improve sales frequency.
• Exceed monthly and seasonal sales targets through effective order generation adhering to company’s advance-payment policy.
• Promote MoonAir’s specific product models adjusted to dealer markets, customer demographics, and price brackets.
• Motivate dealers to stock sufficient product inventory especially prior to and during peak summer demand.
• Increase product visibility by enhancing the number of MoonAir models showcased at sales outlets.
• Monitor quotations, pricing, promotional schemes, payments, and confirm orders promptly.
• Conduct daily market visits following an assigned route plan, ensuring quality interactions with owners, purchase managers, or authorized decision-makers at 8–12 outlets per day.
• Keep detailed records of all dealer visits including objectives, discussions, outcomes, and planned follow-ups through company sales applications with photographic evidence.
• Track secondary sales, dealer stock levels, and product movement to improve retail display and branding opportunities.
• Collect market intelligence on competitors’ product offerings, pricing strategies, margins, and new launches; identify underserved areas for distribution expansion.
• Maintain active communication with assigned dealers, resolve basic sales and service issues, and escalate complex problems appropriately.
• Submit daily visit reports and maintain an updated sales pipeline; participate in regular sales meetings to report on performance metrics.
• Comply strictly with company rules on pricing, credit, discounting, territory administration, and approval processes.

Candidate Profile

• Preferably a graduate or diploma holder with 1 to 4 years of field sales or channel sales experience, particularly in air coolers, fans, electrical goods, consumer durables, or FMCG distribution channels.
• Proven communication, negotiation, and relationship-building capabilities.
• Self-driven and disciplined, capable of independent work following a structured daily plan.
• Comfortable with extensive travel within the allocated sales territory.
• Should own a two-wheeler and possess a valid driving license.
• Proficient with smartphones, WhatsApp, navigation tools, and sales tracking applications.
• Basic understanding of dealer economics including margins, stock movements, and sales target planning.

Performance Measures

Success in this role will be assessed based on sales target achievement, order advance payments, new dealer acquisitions, dealer activity levels, product placement quality, secondary sales growth, completion and quality of market visits, conversion ratios, and accuracy of sales reporting.