Assistant Manager - Performance Marketing

About the Team

The Seller Growth team drives the complete seller lifecycle, from onboarding to long-term engagement and expansion. The team operates in a dynamic environment, combining structured problem analysis with quick implementation to scale supply growth efficiently.

Role Overview

As an Assistant Manager in Performance Marketing, you will own and expand seller acquisition and activation through channels including Google and Meta, focusing on onboarding quality sellers, enhancing activation rates, and optimizing acquisition costs and recovery times. This role demands a data-driven, experimental approach to craft impactful growth strategies.

Key Responsibilities

• Lead and grow seller acquisition efforts across performance marketing platforms such as Google, Meta, and affiliate networks.
• Drive premium seller sign-ups emphasizing downstream activation and retention outcomes.
• Optimize campaigns to balance cost-efficient acquisition with maintaining seller quality standards.
• Enhance funnel performance metrics covering signup, verification, catalog upload, and first order milestones.
• Detect and alleviate bottlenecks in onboarding flows.
• Collaborate with product and lifecycle teams to elevate funnel conversions.
• Conduct systematic experiments focusing on audience targeting, creative content, landing page design, and funnel touchpoints.
• Explore and validate new growth opportunities, including regional targeting, category-specific campaigns, and vernacular approaches.
• Test and scale novel channels and marketing formats to maximize impact.
• Monitor and fine-tune essential KPIs such as CAC, activation rates, payback periods, LTV/CAC ratios, click-through and conversion rates, and advertising costs.
• Allocate marketing budgets effectively to maximize net seller growth.
• Address challenges including audience saturation, creative wear-out, and diminishing returns.
• Segment seller data by category, location, quality, and stage to generate actionable insights.
• Develop seller behavior models enhancing targeting precision and messaging relevance.
• Create frameworks for assessing incremental gains and attribution in seller acquisition.
• Work cross-functionally with product, analytics, design, and category teams to synchronize growth initiatives.
• Influence onboarding interfaces, landing pages, and communications using performance data.

Qualifications and Skills

• Minimum of 3 years in performance marketing within consumer internet, e-commerce, or app-based sectors.
• Proficient in managing campaigns on Meta Ads and Google Ads, with knowledge of incrementality measurement.
• Deep understanding of vital marketing metrics like CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution methodologies.
• Advanced skills in Excel or Google Sheets; familiarity with SQL or analytics software is advantageous.
• Experience with seller or partner acquisition funnels is beneficial.
• Highly analytical mindset with a structured, problem-oriented and action-driven approach.
• Ability to take ownership and work effectively in fast-moving environments.
• Strong growth orientation supported by experimentation, continuous learning, and iterative improvement.
• Excellent communication abilities, capable of collaborative and cross-team interactions.